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How to Plan Your Out-of-Home Campaign Using the Latest Technology and Data (EMC Outdoor)

The Out of Home advertising market continues to evolve. Far more than just buying some billboards, technological advances have made it one of the most complex media types available to brands today. Implement it correctly, and you can effectively reach broad subsections of relevant audiences with significant ROI. […]

emcoutdoor.com
Fri, Jun 10, 2022 at 9:39 AM

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WOO reveals audience measurement guidelines for 2022 Toronto Congress

The World Out of Home Organization (WOO) is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27. The World Out of Home Organization (WOO) is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27. […]

signmedia.ca
Thu, Mar 24, 2022 at 10:10 AM

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Reaching Sports Fans with Experiential Marketing

Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. […]

emcoutdoor.com
Wed, Sep 11, 2019 at 4:36 PM

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Expert Tips for Planning a Branded Event

Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]

emcoutdoor.com
Wed, Sep 4, 2019 at 4:43 PM

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Engaging Technology for Experiential Marketing [Infographic]

Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand experiences with popular consumer technologies. […]

emcoutdoor.com
Tue, Aug 27, 2019 at 1:17 PM

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6 Best Practices to Perfect Your Out of Home Advertising (EMC Outdoor)

Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out of home message in the past month, and 80% have seen one in the past year. […]

emcoutdoor.com
Tue, Aug 13, 2019 at 1:00 AM

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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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The Importance of Second Tier Trade Shows

Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier trade shows. […]

emcoutdoor.com
Wed, Jun 12, 2019 at 5:47 PM

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Is Your Brand Ready for Experiential Marketing?

Experience is a word growing in popularity and frequency in today’s marketing landscape. As traditional forms of media decline in reach, such as TV and radio, the rise of social media and new consumer generations has shifted the focus to the origins of marketing: personal, face-to-face interactions. […]

emcoutdoor.com
Tue, Apr 30, 2019 at 1:41 PM

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How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? […]

emcoutdoor.com
Thu, Feb 28, 2019 at 3:27 PM

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3 Steps for Optimizing Your Trade Show Marketing

Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some inherent complexities involved in incorporating the right tactics into your trades show marketing strategy. […]

emcoutdoor.com
Thu, Nov 29, 2018 at 2:24 PM

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How to Create a Brand Presence Off of the Trade Show Floor

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement opportunities. […]

emcoutdoor.com
Wed, May 16, 2018 at 5:08 PM

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5 Keys to Planning Your Experiential Campaign (EMC Outdoor)

The dynamics of today’s market and how companies reach consumers is shifting. As the newest generation of buyers, millennials continue to gain purchasing power, and the market has adapted to their interests and buying habits. […]

emcoutdoor.com
Fri, Mar 30, 2018 at 3:07 PM

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Vehicle Recognition Technology, a truly programmatic Digital out of home solution

As data and technology evolve, planners are increasingly challenged to select the most impactful and efficient media channels that give them access to their specific target audience, but how do they achieve the holy grail of zero wastage and 100% accountability. […]

oceanoutdoor.com
Wed, Sep 6, 2017 at 4:28 AM

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Geopath’s new OOH audience measurement and targeting system: MORE (OAAA)

With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. […]

specialreports.oaaa.org
Tue, Dec 20, 2016 at 12:40 AM

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