What was your biggest takeaway from DSE 2018? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “This is an easy one for me this month. My biggest takeaway is that the industry may be maturing, but it still has room to grow. […]
What was your biggest takeaway from DSE 2018? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “DSE 2018 was such an innovating and eye-opening experience. […]
What are some guiding principles for content prepared for close-up viewing versus long-distance? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “With countless media options and delivery channels, content is delivered in various shapes, sizes and frequency. […]
What data sources are available to retailers, and how can they be used to determine content displayed on DS devices? […]
In a busy setting, do animation and sound in particular distract viewers from absorbing your messages, or do they help to draw attention? How much is too much? This week’s question is answered by members of the DSE Advisory Board END USER COUNCIL “There is an art to applying the right amount of motion and sound to draw people in, especially in a busy environment. […]
What is the biggest obstacle to you performing your job on time and on budget? This week’s question is answered by members of the DSE Advisory Board INTEGRATOR COUNCIL “No matter the size of a project, there are factors seen and unseen that can impact the time it takes to complete and stay in the green in the overall budget. […]
With the onslaught of data entering the fray, how can digital signage buyers and sellers evaluate DOOH as an advertising medium to determine its value and accuracy? […]
How would you like to see the digital signage industry landscape change over the next five years? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “The market is extremely saturated with options for a digital signage solution. For anyone in this industry, this can be frustrating and confusing, especially to a consumer. […]
Explore best practices in playlist size: What’s the optimal number of messages for audiences? There is no one size-fits-all solution, so how are system owners handling this? […]
Most screens are now in the 16:9 format. Even PowerPoint recommends 16:9 as the default standard for presentations. How do you convince the die-hard executive who clings to his or her 4:3 materials, saying that it prints better? […]
What are some of the ways to get employees involved in generating content (or content ideas) for a digital signage network? […]
How much “hand-holding” do you have to have on your digital signage system, from “stock” software to fully automated integration to a third-party system? Where do you fit, and how much do you have to monitor? […]
With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “Digital signage providers need to understand and adapt to the needs of brick and mortar retail. […]
How often does a digital signage network need to be updated in terms of hardware or software? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “So I’m a hardware guy, particularly a display guy. Given my bias, my answer may be a bit of a surprise, but it should not be. […]
What are some of the most effective ways to utilize smaller surfaces for signage or projection? This week’s question is answered by members of the DSE Advisory Board END USER COUNCIL “Smaller surfaces or spaces can work well for something interactive that is personal or private (everything from a shopping advisor to an ATM screen). […]
