What update to your signage analytics would excite you? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “In this new age, the way we collect data is constantly evolving. […]
Proprietary vs. Off-the-Shelf … when do you customize (software/hardware) vs. buy the product everyone else uses? […]
What else is needed for programmatic to be a consistent part of your DOOH sell/buy? […]
What are effective cost-reduction strategies that can be employed with digital signage to keep your capital investment and maintenance low? […]
Is the digital signage industry leaning more toward player-less displays than the traditional approach of media player and display? Are there any concerns about performance when going with a SoC display? […]
The industry appears to focus on large rollouts (4 to 5 figures worth of displays) as highly sought-after “wins.” What consideration should be given to the SMB (small-to- medium business) customers? […]
How do you manage software updates so that your players are protected while minimizing the chance of downtime due to complications? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “It is our policy at Lamar Advertising to prevent automatic updates from affecting our players. […]
If you could create a magical tool, resource or component for digital signage, what would it be and how would it revolutionize the industry? […]
How do you advise your clients when it comes to budgeting creative services for a project? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “Organizations utilizing or just starting digital signage almost always underestimate the content needs and costs. […]
With more and more manufacturers offering System on a Chip (SoC) solutions, what’s the tipping point end users need to consider when planning their solutions? […]
How is your network planning to address GDPR/CCPA? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “The OOH industry as a whole has done a great job to make sure we are GDPR/CCPA compliant by sticking to our base measurement data company, GeoPath. […]
What role does the AV integrator have in regards to network security for digital signage networks? […]
Will digital signage continue to evolve to focus on the customer experience, away from simple advertising as we move into 2020? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “I wager that 2020 will mark the major transition into AVA-driven predictive content programs. […]
Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of holographic display systems is a fad. […]
What rapid prototyping tools or methods do you use to quickly communicate design during early project phases? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “We still sketch first. It’s cheap and efficient, but once we move to storyboard or mood board, we share with clients via ProofHQ. […]
