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Friday, February 27, 2015 Fri, Feb 27, 2015

JCDecaux Airports: Perfectly Poised to Engage with International Tourists

The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million). […]

jcdecaux-oneworld.com
Fri, Feb 27, 2015 at 10:41 AM
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Thursday, January 15, 2015 Thu, Jan 15, 2015

Ian Somerhalder’s Azzaro ad tweet leads to Social & Sales Success (source – JCDecaux)

Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport.  Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. […]

jcdecaux-oneworld.com
Thu, Jan 15, 2015 at 8:00 AM
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