EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on the East Coast and surrounding regions. […]
If you go online and Google “core values” you can find loads of articles on why they are essential, how to craft them, how to live them, etc. There will also be countless listicles of companies with great, powerful, impactful, and inspiring examples. Working in marketing, I am somewhat predisposed to be a bit skeptical, a bit jaded, perhaps even, …on occasion, snarky. […]
We’ll pick up with Part Two of our Women In Media roundtable discussion. If you missed part one you can read it here. Christie Massey: Kate, do you want to go right into a big challenge you faced working as a woman in our industry? […]
Women in marketing have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in marketing. They got together for a roundtable discussion, and we wanted to share their thoughts. […]
NEWTOWN SQUARE, Pa., Jan. 7, 2020 — EMC Outdoor welcomes Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Chicago, Illinois, Falout will focus on cultivating strong relationships with clients in the Midwest and surrounding regions. […]
EMC Outdoor taps media operations and account management expert, Donna Hogg, to join the agency’s team of account executives. Based out of Denver, Colorado, Hogg will focus on developing and nurturing clients in the Midwestern and Western regions. […]
EMC Outdoor has tapped business development specialist and media expert, Christopher Augmon, to join the agency’s team of account executives as the newest VP of OOH Media Strategy. Augmon comes to EMC Outdoor with more than 25 years of experience in marketing, media and promotions in the Chicago market. […]
They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. […]
When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, success, and so many others. The emotions of selling are often cyclical, like the sales process itself. Closing a deal feels great—when you bring value to a client’s business or help them meet their objectives, it’s fulfilling. […]
I’ve been in sales and business development a long time. I’ve found that while the bottom line in sales is to deliver a product or service that fulfills a need, the key to success is the ability to forge a trusting relationship with your client or prospect. To that end, I am going to talk about my background, principles and concepts that have worked for me in my career. […]
“Creativity is intelligence having fun.” – Albert Einstein Can you imagine having a seat at the table with Albert Einstein? Oh, the places that conversation could go. […]
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. […]
What is Out of Home Media? Well…..Billboards right? […]
A recent study by Omnicom’s Benchmarketing suggests not only using Out of Home in your media plan, but allocating more media dollars towards it. Agencies need to be having the discussion with their clients that OOH is no longer a novel afterthought, but a critical piece to their media mix. And for those advertisers that are currently using OOH in their marketing efforts, experts are recommending that spend be ramped up significantly. […]
Out of Home could be the physical link that allows marketers to unlock the seemingly magical world of true omni-channel advertising – ushering in a new paradigm that thaws our frozen media silos, and allows for a new world of truly customer centric marketing. […]
