Image Source: https://pixabay.com/photos/startup-whiteboard-room-indoors-3267505/ Today’s business landscape is eerily similar to the bazaars and markets of old, where merely being present or even offering the best wares was not enough. One needed to be loud and persistent in showing off one’s goods to the public, and so it is today. […]
Daktronics has started marketing “light mitigating technology” that’s intended to help DOOH media companies get on the right side of municipal approvals, particularly if ... […]
In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with their new advertising campaigns. […]
There are many, many stories of ad-based digital signage networks starting up in bars and restaurants, but many and perhaps most of those stories ... […]
Written By: Sonia Kaila & Maya S Do you remember the last time you were in an interview and the hiring manager asked: tell me about your weaknesses? […]
Written by: David Leo and Alma Escudero Nowadays, people commonly see an average of 4000 ads every single day, this includes those admittedly rather annoying pop-up ads you see on websites and the billboard on the street. […]
A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH ... […]
Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small ... […]
Community activists in the UK already opposed to digital out of home ad posters and billboards because of their visual impacts are now trying ... […]
The airport advertising side of Clear Channel has lined a passenger tunnel at Washington’s Dulles airport with some 4,000 sq. ft. of LED display ... […]
Written By: Sonia Kaila & Maya S When you begin to think about advertising your business, there are probably multiple options that come to mind. Perhaps you could post a sign on your window, advertise on social media or even shoot some videos. […]
This is a new digital landmark installation in the city center of Benidorm, a tourist magnet city along a Spanish stretch of the ... […]
Written by: David Leo and Alma Escudero Mobile advertising has become one of the most successful and creative mediums for advertising campaigns over the past few years with companies like Walmart, Shoppers Drug Mart and OLG turning to companies like Movia to help expand their branding reach with their use of out-of-home advertising (OOH). […]
The Digital OOH media company Volta has been announcing aggressive rollout plans at the same time as financial filings show a company burning through ... […]
Written by: Sonia Kaila & Maya S. […]
