Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount ... […]
A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize ... […]
A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize ... […]
The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused ... […]
This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]
The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million ... […]
Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can ... […]
When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate ... […]
The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than ... […]
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR ... […]
Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth ... […]
The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are ... […]
Out-of-home (OOH) media software provider Vistar Media has partnered with eyewear manufacturer and distributor Aspex Eyewear Group, to help bolster the company’s presence throughout major cities in Canada and the U.S. […]
When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the ... […]
This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it ... […]
