I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge. […]
I think there’s a broad school of thought out there that HTML5 is interesting, but visually pretty limited in what it can do in digital signage. It indeed has its limits and is no video replacement, but its ability to drive motion and incorporate video makes it a big step up from the static presentations that represent a lot of menu board systems out there now. […]
The world of advertising has always been fast-paced and in a constant state of evolution – and this is truer in 2015 than ever before. Marketers and retailers have more ways to reach their audience than they’ve ever had – and the huge selection of options can be daunting, especially with the fast-moving nature of the industry making it difficult to keep track of the latest innovations. […]
We all hear about vast retail and hospitality projects in huge Chinese cities people in the west didn’t know existed. But there is a lot happening in other regional centres – the product of rising economies and huge wealth that’s often in the hands of a few family-run companies. […]
As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best ways to reach a large and varied audience, but one German car manufacturer has gone a step further – using cameras and digital software to tailor their advertisements to the type of car people drive. […]
Last week saw the Conservatives unveil their first billboard poster campaign of the New Year, with Cameron’s party opting to use the slogan ‘let’s stay on the road to a stronger economy,’ with a backdrop of a tranquil road and a scenic view of England’s ‘green and pleasant land.’ The Tory's latest campaign billboard......starring a digitally touched-up image of a German road What the Conservatives didn’t realise, though, is just how eagle-eyed and ruthless the internet can be, with rumours on Twitter circling about the actual location of the featured road. […]
General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]
