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San Diego OOH Market Facts (EMC Outdoor)

Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]

emcoutdoor.com
Thu, May 4, 2023 at 9:20 AM

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How DOOH Network GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers (16:9)

In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. ... […]

sixteen-nine.net
Wed, May 3, 2023 at 7:32 AM

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COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11 (16:9)

This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in ... […]

sixteen-nine.net
Tue, May 2, 2023 at 7:57 PM

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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By (16:9)

This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through ... […]

sixteen-nine.net
Tue, May 2, 2023 at 5:26 AM

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Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada (16:9)

The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the ... […]

sixteen-nine.net
Wed, Apr 26, 2023 at 6:54 AM

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Wrapify Boosts Trulieve Dispensary Traffic On Game Day

Despite the thriving cannabis industry, advertising and promoting cannabis products remain challenging for sellers.Traditional mediums are… The post WRAPIFY BOOSTS TRULIEVE DISPENSARY TRAFFIC ON GAME DAY appeared first on Wrapify Blog. […]

blog.wrapify.com
Thu, Apr 20, 2023 at 10:40 AM

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Strategic Benefits of Out-of-Home Media (EMC Outdoor)

by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]

emcoutdoor.com
Wed, Apr 19, 2023 at 11:32 AM

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Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign

Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and ... […]

sixteen-nine.net
Wed, Apr 12, 2023 at 7:37 AM

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Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign

Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and ... […]

sixteen-nine.net
Wed, Apr 12, 2023 at 7:37 AM

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Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign (16:9)

Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and ... […]

sixteen-nine.net
Wed, Apr 12, 2023 at 7:16 AM

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Chicago Jury Finds Founders Of DOOH Network Outcome Health Guilty Of Multiple Fraud Charges

The founders of Outcome Health, one of the highest flying Digital OOH start-ups of the 2000s and 2010s, have been found guilty of multiple ... […]

sixteen-nine.net
Tue, Apr 11, 2023 at 2:18 PM

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Point-of-sale snack displays are impacting kids’ health: Study

New research from the University of Waterloo highlights the prominence of kid-focused marketing displays for unhealthy food and beverages across Canada, as well as how the efficacy of their advertising techniques has affected children’s health. […]

signmedia.ca
Tue, Apr 11, 2023 at 1:38 PM

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Wrapmate Adds Wrapify To Its Portfolio Of Companies

Look, (We) just flipped the switch. “Wrapmate adds Wrapify, a category leader in rideshare advertising, to… The post Wrapmate Adds Wrapify To Its Portfolio Of Companies appeared first on Wrapify Blog. […]

blog.wrapify.com
Mon, Apr 10, 2023 at 11:37 PM

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25 Meter Immersive LED Tunnel Switched On In Florence Connector Walkway (16:9)

This is a 25 meter long LED tunnel on a walkway that takes people between the main passenger rail station in Florence and one ... […]

sixteen-nine.net
Wed, Apr 5, 2023 at 8:27 AM

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Zurich Politicians Vote To Reduce, Limit DOOH Displays In That City, Citing Environmental Concerns (16:9)

Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount ... […]

sixteen-nine.net
Thu, Mar 30, 2023 at 10:41 AM

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