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16:9: Amscreen Sells Media Business To The Media Business It Bought

The UK digital signage firm Amscreen has decided to formally sell off its media division to its longtime media sales partner DigiCom, so that Amscreen can focus on software and hardware. DigiCom Out of Home takes ownership of the media sales and marketing activities for some 3,500 UK digital roadside and healthcare networks running with Amscreen’s LCD/LED screen combos. […]

sixteen-nine.net
Wed, Aug 12, 2015 at 9:03 AM

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16:9: Nice Tunnel, Shame About The Screens

PHOTO CREDIT: NATIONAL POST If you fly into Toronto via the little island airport just off downtown, it’s great in just about every way. Handy. Great view coming in and leaving. […]

sixteen-nine.net
Fri, Jul 31, 2015 at 1:14 PM

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16:9: Tim Hortons Digital OOH Network Stirs Controversy, Prompts Rethink of Ad Guidelines

Canadian QSR giant Tim Horton’s has run into the problem that has occasionally at just about any venue running third-party advertising as a cost-recovery measure – complaints about the advertisers. […]

sixteen-nine.net
Mon, Jul 27, 2015 at 5:20 PM

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Unvertising Finds Way To LED Billboards

A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. […]

sixteen-nine.net
Mon, Jul 27, 2015 at 5:00 PM

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16:9: Outfront’s DOOH Fail or Maybe It’s A VERY Subtle Microsoft Ad?

I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have the proper licensing? Sheesh. […]

sixteen-nine.net
Thu, Jul 23, 2015 at 2:13 PM

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16:9: What Eddystone, Google’s Take On Beacons, Means For Digital Signage And Digital OOH

  I am traveling, so little to no time to read or write – or dig into new tech that has just emerged. So when people started emailing me saying, “Hey, did you see the Eddystone thing?” all I could respond was “Yeah, kinda sorta. […]

sixteen-nine.net
Fri, Jul 17, 2015 at 1:31 AM

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16:9: Rouge Media Powers Up Smartphone Charging Station Digital OOH Ad Network

Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]

sixteen-nine.net
Tue, Jul 14, 2015 at 7:13 AM

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Liveposter’s Martin Porter Rounds Out Terrific DSrupted Line-up

I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. […]

sixteen-nine.net
Tue, Jun 30, 2015 at 5:58 AM

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16:9: Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s

Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]

sixteen-nine.net
Wed, Jun 24, 2015 at 11:31 AM

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Titan, Control Group Pair Up At Intersection!

The outdoor ad firm Titan and interactive/technology agency Control Group have been merged into a new urban experience company called Intersection! – the deal bankrolled by a consortium that’s led by Sidewalk Labs, a newly-minted partnership between Google and former Bloomberg CEO Dan Doctoroff. […]

sixteen-nine.net
Wed, Jun 24, 2015 at 12:35 AM

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Projects: The Interactive Window That Isn’t

V […]

sixteen-nine.net
Fri, Jun 12, 2015 at 12:00 AM

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Ayuda Bags Static And Digital Management For Germany’s Largest OOH Firm

Web stats suggest contract wins are down there with new hire announcements as posts that generate the least amount of reader activity, so I don’t cover them munch – but this contract win is big and impressive. […]

sixteen-nine.net
Thu, Jun 11, 2015 at 9:20 AM

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Dave Haynes: Israel’s DigiGage Goes Big On Digital In Elevators

My introduction to digital signage many years ago involved what remains one of the toughest kinds of installations for screens and PCs. Elevators are nothing but bumps and jolts, dust, crease and carbon, spiking voltage and wildly expensive elevator mechanics. I project-managed and cut the POs on about $8 million worth of elevator screens one year. […]

sixteen-nine.net
Thu, Jun 11, 2015 at 12:09 AM

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16:9: IKE Turns On Along Denver’s Downtown Pedestrian Mall

The Downtown Denver Partnership has replaced a set of analog MallRide signs along the bustling 16th Street Mall with five big interactive stations that are collectively called IKE – short for Interactive Kiosk Experience. The project, two years in the making, turned on Tuesday. A sixth kiosk is on an adjacent street. […]

sixteen-nine.net
Wed, Jun 10, 2015 at 12:04 PM

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Canadian Digital OOH Firms Swap Networks; Get Vertically Focused

A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals. Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. […]

sixteen-nine.net
Tue, Jun 9, 2015 at 3:31 PM

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