Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. […]
I don’t normally write about new hires at companies because the stats show readers generally (and sometimes profoundly) don’t care, but news of one of the better known guys in the signage business getting back in the spotlight is worth some attention. […]
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. […]
One of the higher profile digital out of home networks around just got its plug pulled. […]
Photo: Doug Ashley Christie is continuing to roll out its Christie Experiential Networks digital signage/digital OOH program in cinemas across the US, among the latest the Emagine Palladium theatre in Birmingham, Michigan. The new moviehouse is part of Michigan-based Emagine Entertainment, and is among 200 or so Christie plans to have installed this year with a lobby-based, ad-supported network. […]
Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. […]
The Digital Place Based Advertising Association (DPAA) put out new numbers today suggesting the Digital OOH sector’s revenue growth rate for the first half of 2015 outpaced all other major media. […]
Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]
The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of displays, which will be sold by Ocean Outdoor. […]
I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media to see significant growth, notes the OAAA. […]
I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. […]
Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. […]
The Digital Place-Based Advertising Association, aka the DPAA, has announced its speakers and agenda for the the annual Video Everywhere conference in New York, this year on Nov. 3rd. […]
