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16:9: Monster Settles Social Media Visualization Patent Dispute With TigerLogic

Orlando-based Monster Media has reached a settlement in the patent infringement action it filed in New York courts last summer against Portland,OR-based TigerLogic Corp, over the use of methods that put real time social media posts on digital signs. The terms of the settlement are, as you might expect, confidential. […]

sixteen-nine.net
Tue, Jan 26, 2016 at 8:01 AM

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Navori Powering Massive 20K+ Tablet Ad Network In Saudi Arabia Taxis

The Swiss signage software firm Navori has a monster rollout underway in Middle Eastern countries, using its on-premise QL management and play-out software on tablets installed as media screens in some 20,000 taxis, with another 30,000 to come. […]

sixteen-nine.net
Fri, Jan 22, 2016 at 9:08 AM

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16:9: Five HTML5 Options For Building DOOH Creative

For two decades, Adobe Flash was the Holy Grail for designers creating motion graphics for the web and digital signage. Recently, however, the Interactive Advertising Bureau (IAB) made HTML5 the new industry standard for digital creative. […]

sixteen-nine.net
Mon, Jan 4, 2016 at 9:54 AM

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Rollout Starts For LinkNYC Info-stations & Hotspots

So how many techs does it take to plant a ruggedized touchscreen on a New York sidewalk? Many many, by the looks of it. The group behind those LinkNYC information stations/free WiFi hotspots/ad totems slated for NYC’s boroughs started installing the first ones this week, and photos have been posted by Civiq Smartscapes, and also by the tech blog The Verge. […]

sixteen-nine.net
Wed, Dec 30, 2015 at 12:25 AM

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16:9: Media Companies Investing In An Increasingly 9:16 World

If you have been around digital signage for a few years, you know about the struggles sign networks that were based around portrait mode had in finding and using content. Just about everything out there was landscape, and precious little was made in their chosen 9:16 format. […]

sixteen-nine.net
Thu, Dec 17, 2015 at 3:06 PM

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16:9: Viennese Digital OOH Screen Takes Donations For Christmas

A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. […]

sixteen-nine.net
Mon, Dec 14, 2015 at 1:46 PM

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16:9: Signs On London Black Cabs Enlisted To Warn Motorists Of Clogged Roads

Transport for London (TfL), the public body that governs and runs the surface and mass transport networks in the UK capital, has started testing an intriguing mash-up of fairly old school digital OOH technology with real time data, in an effort to help motorists avoid overly clogged roads. Targeted messages run on GPS-enabled LED boards stuck on the tops of some 200 London black cabs. […]

sixteen-nine.net
Tue, Dec 8, 2015 at 11:49 PM

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NYC Subways Add Amazon Holiday Shopping On Platform Kiosks

On The Go (OTG) kiosks featuring the Amazon Holiday Gift Guides, at the 14 St-Union Sq station on Mon., November 30, 2015. Photo: Marc A. […]

sixteen-nine.net
Thu, Dec 3, 2015 at 3:41 PM

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UK Digital OOH Firm Exterion Media Cuts Over To BroadSign’s Platform

Montreal’s BroadSign continues to pick up nice software licensing deals in the Digital Out Of Home sector, particularly in Europe. The latest is 2,000 ad displays already out in the field, owned and run by Exterion Media, Europe’s largest privately held OOH firm. “We tested several platforms prior to the decision. […]

sixteen-nine.net
Mon, Nov 30, 2015 at 10:24 AM

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16:9: Dubai Office Block Borrows From Sports World For Displays

Nick Georgetti from the UAE region solutions provider 2point0 Concepts turned into something of a tour guide for me during my time last week in Dubai. One of the stops was a walk around the buildings – with their often over-the-top designs – in the city’s financial hub. […]

sixteen-nine.net
Mon, Nov 30, 2015 at 10:09 AM

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16:9: List Of Fine Pixel-Pitch Indoor LED Displays Keeps Growing

You’re probably seen those big, bright digital billboards along a busy highway in your city, in a place like Times Square or in the form of those monster screens looming over the field at major sports stadiums. They look amazing … until you get up close. A few feet away they look anything but amazing. […]

sixteen-nine.net
Mon, Nov 23, 2015 at 7:57 AM

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16:9: Screen Kinetics Joins Curiously Short List Of Digital Signage Creative Agencies

People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. […]

sixteen-nine.net
Mon, Nov 9, 2015 at 11:37 PM

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16:9: Billboard Mapping In Milan

Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector lenses flanking the billboards. […]

sixteen-nine.net
Mon, Nov 9, 2015 at 1:44 PM

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16:9: Ad:Tech Lightning Tour

I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. […]

sixteen-nine.net
Mon, Nov 9, 2015 at 9:55 AM

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16:9: Uber Competitor Gett Uses Digital OOH Screens To Optimize Messaging In NYC Campaign

  I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York City and elsewhere. […]

sixteen-nine.net
Fri, Oct 30, 2015 at 2:21 AM

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