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Digital OOH Mediacos Respond Quickly With Prince Tributes

One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events that have the public talking. That happened Thursday with the surprising and sad death of Prince. Within hours, several out of home media companies had billboard ads running on their digital stock in the U.S. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 11:53 PM

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16:9: Beacon Deployments In Retail Grew 20% In Last Quarter; 1M More Expected In US Stores In 2017

I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons – hasn’t really gone anywhere. I wasn’t sure that was true, but suggested it was going to take time – and getting away from a dependancy on specific phone apps – to take off. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 9:26 AM

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Posterscope’s First Activation on LinkNYC: Chevrolet Cruze (Pioneering OOH USA)

    We are very pleased to launch our very first LinkNYC campaign featuring the all-new 2016 Chevrolet Cruze. The LinkNYC units replace NYC’s old telephone booths and will be featured across all 5 NYC boroughs. Each unit contains a 55-inch digital signage display that showcases multiple ads, the unit also doubles as a free Wi-Fi, telephone service and phone charging port. […]

usa.pioneeringooh.com
Fri, Apr 15, 2016 at 5:55 PM

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16:9: Swedish Firm Has 40-Plus Active Lawsuits On Its Digital Signage Patents

A small Swedish company now has dozens of lawsuits circulating in the digital billboard industry, suing those media companies for patent infringement, based on a suite of patents related to using a computer to remotely control digital signs. The company is called T-Rex Property AB, and has been around since 2003. […]

sixteen-nine.net
Tue, Apr 12, 2016 at 6:27 PM

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16:9: Forget The Ad Model, Use Phone-Charging Kiosks To Keep Shoppers Shopping

I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 8:24 AM

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16:9: Combo Digital OOH Screen And Vending Machine Start-Up Gets USD 2M Bump In SharkTank

A New York City start-up that combines digital OOH screens and wall-mounted vending machines got a big PR bump and cash infusion the other night by cutting a deal on the US reality TV show Shark Tank. Vengo Labs co-founders Brian Shimmerlik and Steven Bofill wangled a $2 million deal with a pair of the show’s “Shark” investors, Kevin O’Leary and Lori Greiner. […]

sixteen-nine.net
Mon, Mar 28, 2016 at 6:54 AM

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DSE 2016 Booth Field Guide: AdMobilize

AdMobilize, Booth FT3 Miami Beach-based AdMobilize will be at DSE for the first time, showing off its sensor-based analytics platform. This is what Mike Neel, the company’s marketing head, says visitors should expect. Why do people going to DSE need to put your company on their Must See list of booths? […]

sixteen-nine.net
Fri, Mar 4, 2016 at 1:14 PM

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US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen

A prominent US Senator – Al Franken of Minnesota (Democrat) –  is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 5:42 PM

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16:9: Digital Ad Signs On Taxis Is Old School, We Put Them On Lambos

  There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be one called Captacar. It’s a media company that puts LED video ad screens on top of exotic sports cars, and drives said cars around New York City, building up viewer counts. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 1:28 PM

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DSE 2016 Booth Field Guide: Studio Squared

Studio Squared, Booth C14 Why do people going to DSE need to put your company on their Must See list of booths? Companies need content, and Studio Squared is a finely tuned, content-creating engine. I’d venture to say we create more digital content than any other company in America. […]

sixteen-nine.net
Fri, Feb 26, 2016 at 11:34 AM

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Projects: PATTISON Onestop Adds New Video Wall For 280K Daily Commuters

Here’s what a mature Digital OOH ad network looks like: 350 screens covering 97% of the potential area. That’s what PATTISON Onestop is at after more than a decade in Toronto’s subway system – with screens on platforms and in the stations. […]

sixteen-nine.net
Tue, Feb 23, 2016 at 9:02 AM

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BroadSign Integrates Platform With Outdoor-Centric Key Systems

It’s slightly weird that with all the software companies out there chasing digital signage and digital out of home business – 100s of them globally – the two that dominate the ad network industry are a few blocks away from each other in Montreal. Ayuda Media Systems is in historic old Montreal, along the riverfront, and BroadSign is up the hill in the central business district. […]

sixteen-nine.net
Thu, Feb 18, 2016 at 6:00 AM

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16:9: 6 Tips and 20 Tools For Creating Effective Digital Signage Content

Guest Post: Irfan Khan, Skykit Imagine the absolute worst possible digital signage content. Let’s say it’s in Comic Sans. The type’s too small, and there’s a whole paragraph of text up there—in yellow text on a white background, naturally. […]

sixteen-nine.net
Tue, Feb 16, 2016 at 1:18 PM

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16:9 comments on the acquisition of Elevate DIGITAL by CIVIQ Smartscapes

The private equity firm that owns, among many things, CIVIQ Smartscapes, has acquired Chicago-based outdoor interactive station rival Elevate DIGITAL. CIVIQ is the design and manufacturing company that’s part of a consortium putting interactive kiosks on the streets of New York City’s boroughs. […]

sixteen-nine.net
Tue, Feb 2, 2016 at 8:58 AM

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16:9: OOH Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 12:26 AM

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