hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that are showing up on big city streets, replacing phone booths, are much more than information hubs with free Wi-Fi supported by digital OOH ads. […]
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. […]
Most of the mergers and acquisitions that happen in this industry have some obvious rationale behind them, but news that the Canadian OOH firm Rouge Media Group is now owned by an insurance holding group isn’t one of them. […]
Samsung Electronics now owns Montreal-based AdGear Technologies, Inc, a software company that has a rich media ad buying, targeting and serving suite that works across all kinds of screens. […]
You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities. […]
Canadian outdoor media owner PATTISON Onestop appears to be catching up to Captivate when it comes to market dominance in the elevator media space – having just announced a deal to take over a set of Canadian buildings from its Boston-based rival. […]
Toronto-based outdoor display fabricator Vertigo Digital Displays has been acquired by CIVIQ Smartscapes, the relatively new company that is supplying “connected urban infrastructure technologies” in emerging “smart cities” like New York. CIVIQ Smartscapes is the named owner, but the real owner is JMC Capital Partners, the private equity firm behind CIVIQ. […]
Montreal-based media company Newad, which has a big digital out of home screen footprint through much of Canada, has announced a new spinoff company it says brings media targeting and a cost per view media placement model to digital OOH networks in this country. […]
Samsung is marketing its new Galaxy S7 Edge phone in Moscow by draping one full side of an office tower with an LED curtain wall and adding a top and bottom that makes it look like a Godzilla-sized version of the new phone. […]
Photo: Scene from the film Man On A Ledge, which is not about Digital OOH local ad networks. At least I don’t think so. It seems like every week lately I spend some time on the phone talking a guy off a business ledge. […]
The response to the insanely large and devastating forest fire at Fort McMurray, Alberta, in western Canada, has rallied support across the country, in a very wide variety of ways. There are 88,000 people displaced right now and a lot of them don’t know if they’ll come back to homes when they are allowed to return. […]
Via The Creators Project If you are making your way through New York’s Time Square very late one evening this month, you may see the LED boards around the area suddenly fill up with flowers, in an art project called Midnight Moment. […]
“Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive. […]
Guest Post: Nate Remmes, NanoLumens For companies paying good money for advertising, having validation that the ads they’ve paid for have actually played on screens when and where they are supposed to is of critical importance. […]
The investment banking and advisory firm Peter J. Solomon Company is doing a webinar in a couple of weeks taking a look at the state of the Digital OOH industry. Called Pulse of the Industry: DOOH, the Wednesday, May 11th at 11 a.m. […]
