The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the Christmas shopping line-up outside of a Kate Spade outlet store – did a massive takeover last night of many of the LED boards in Times Squares to hype the movie and the trailer. […]
These seem really clever – old but iconic London phone boxes replaced by interactive stations that are bankrolled by digital OOH ad posters one one of two sides. The stations are being put in by Clear Channel UK, and manufactured by Amscreen, which has come a very long way from the days of putting up butt-ugly hybrid LED readout/LCD displays at the cash counters of UK convenience stores. […]
ContextMedia has acquired AccentHealth in a deal that makes theChicago-based firm by a big margin the largest player in health care digital OOH ad networks, with 55,000 sites. It was an all-cash deal – no numbers disclosed. For many, many years, AccentHealth was the biggest player in ad networks in places like clinics and hospitals, running content and ads in waiting rooms and beyond. […]
The U.S. elections last week resulted in several states voting to legalize recreational or medical marijuana, and it should be no surprise that companies of all kinds see an industry that’s got a lot of growth and opportunity in it. Like in digital OOH advertising. […]
Cineplex Digital Media has announced it won an RFP process to install, maintain and operate a digital OOH display network at 21 Ivanhoé Cambridge shopping centres across Canada. The network involves nearly 230 digital displays at Ivanhoé Cambridge mall properties across Canada. […]
Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as a core media buy, right alongside mobile, social, and digital advertising. […]
Via Nikkei Asian Review Monster Asian technology manufacturer Hon Hai Precision Industry, also known as Foxconn Technology Group, has announced its funding of a newly-formed startup aimed at bringing augmented reality into digital signage. […]
Here’s one of the first sightings in the wild of a 32-inch color epaper display being used for public information. An MIT Media Lab spinoff called Soofa has started installing public information displays in Boston, running off nothing but solar power and updated using a 3G M2M wireless connection. […]
A lot of the deals that get announced in press releases by software vendors aren’t big enough to get more than a shrug from people outside those companies, so I don’t tend to bother writing them up. But there are ones, here and there, that are big enough and sufficiently different to warrant some attention. […]
City councillors in West Hollywood in LA have chosen a winner in a design competition for a digital OOH ad structure that will be seen by motorists and pedestrians along the famed Sunset Boulevard. Called the West Hollywood Belltower, the three-sided vertical structure is anything but a digital billboard stuck on of a pylon. […]
Photo: Bridget Baker/Willamette Week I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass operating costs is a tough, endless task. […]
This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. […]
The Australian point-of-care digital media company Medical Channel has raised $25 million (Australian dollars) in an investment round that allowed it to acquire and take out rival firm Community Network. This comes a few months after its acquisition of another rival firm, Medical Media, in February. […]
The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. […]
If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. […]
