The organization pushing screen-based smart cities initiatives in the US, CIVIQ Smartscapes, has announced a new pilot program to bring state-of-the-art urban technology to the urban center of Bexar County, TX, aka San Antonio. […]
DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See list of booths? We have been working hard to bring programmatic solutions to the DOOH industry and this year at DSE, we are excited to be giving live demos of our two new products: BroadSign Serv SSP and BroadSign Serv Direct. […]
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that trade shows are not just surviving, but thriving in the connected age? […]
Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. […]
The UK start-up Lightvert has started calling its unique tech a new type of augmented reality – probably to help people wrap their heads around it – as part of a just-launched equity crowdfunding campaign. […]
Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. […]
Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. […]
The Link NYC smart cities screens that have started dotting the sidewalks of Manhattan now have cousins in the subway system – new variations on the MTA On the Go (OTG) kiosks that have been in the system for some time now. There are eight screens in three stations on the loooooooong-awaited new line, which opened at the start of the month. […]
There’s been a lot of talk about how HTML5 is the future of digital signage content, and Paul Vincent knows more about that than just about anyone out there. He’s the founder and CEO of Flexitive, an online tool for building advertising and content using everything HTML5 brings to the table. I first bumped into Paul three years ago at a tech trade show in Toronto. […]
Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. Stephanie Gutnik You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its accompanying acronyms, like SSPs and DSPs. […]
Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering point – Yonge-Dundas Square. A proposed $3.8-million deal for Outfront Media to put in a series of large format LED screens in the square has cleared the city mayor’s executive committee, but is still subject to more review. […]
A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame passing cigarette smokers. […]
The Singapore office of JC Decaux has switched on an impressive digital landmark ad displays at Changi Airport, which routinely wins awards as the best airport on the planet. It’s a very large 4.8mm pixel LED board, which would be a bit of a “yeah, so?” situation if it wasn’t on tracks and sliding back and forth across a pair of 33 square metre backlit ad displays. […]
The French firm Quividi has announced a big enhancement of its video analytics software suite – adding a new tool called VidiStudio that allows network operators and agencies to easily set up digital OOH ad campaigns that are tailored to the people looking at them. […]
NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum. […]
