It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static ... […]
The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called ... […]
Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital ... […]
The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media ... […]
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described ... […]
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with ... […]
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network ... […]
The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on ... […]
DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated ... […]
Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of ... […]
Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, ... […]
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media ... […]
Wanna melt faces at your next event? Say less. While there are many effective event marketing… The post WHY VEHICLE ADS ARE A MUST-HAVE FOR YOUR EVENT MARKETING STRATEGY appeared first on Wrapify Blog. […]
Data integration tools that automate content from management platforms to screens is by no means a new concept, but a start-up in the middle ... […]
Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign ... […]
