Here’s video from that monster wraparound 8mm LED board that sparked up in Times Square this summer. Located at 701 7th Avenue (aka 20 Times Square), the wrap-around main screen is 91’4″ high and 186’4″ wide. Manufacturer/integrator SNA Displays says that makes it the largest 8mm outside LED board on the planet. […]
Montreal-based CMS software shop BroadSign has announced its cloud-based platform has been run through and certified for a tough set of security and privacy standards – noting it is the first in the digital signage DOOH industry to do so. The company, in a press release, says it has successfully completed the Service Organization Control (SOC) II and ISAE3402 audits. […]
Montreal-based Ayuda Media Systems has re-branded and somewhat spun off its programmatic advertising module as it own company, and under a new brand – Hivestack. […]
Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. […]
One of the larger and more well-established digital OOH networks in the U.S. has a new CEO for the first time – with Sean McCaffrey taking over Gas Station TV from CEO and co-founder David Leider. The company’s press release today says Leider is leaving after 12 years to start a new venture (no details provided on the nature of it). […]
Brian Nutt and his team at Louisville, KY software and solutions shop Codigo have put together a video available for any network operator to download and run on their own screens, as a Hurricane Harvey fundraiser. The 20-second video clip encourages donations to the American Red Cross. You can preview it on this page. […]
Hat tip @davidweinfeld The woman who ran Twitter’s engineering division has joined Chicago-based Outcome Health as its chief engineering officer. Nandini Ramani, Twitter’s former vice president of engineering, told CNBC she loves the “mission-driven aspects of health care and also the re-energizing of an industry. […]
Many of the business models for digital out of home ad networks have been laughable, but a New Zealand-based network is finding success with a business model built around laughs. The Giggle Entertainment Network has screens in 1,200 locations across New Zealand – running a one-hour repeating programming channel that’s built around jokes, funny tweets, video clips and images. […]
This is the best video I’ve found to date about that robotic LED board in Times Square. Depending on your musical tastes, you may want to mute this one. The video is by Hong Kong-based Radius Displays, which appears to be the company behind the overall project and the robotic LED set-up the company says is patented. […]
Maybe other companies have done this … dunno … but thought this is a pretty clever way to set up a reveal of a new LED spectacular sign. A monster wraparound LED board at 20 Times Square switches on this evening, and the manufacturer behind it, SNA Displays, has content that shows virtual curtains, which I assume are moving subtly. Clever. […]
The digital out of home business model that sees network operators put screens in retail venues for free, making the investment back through advertising sales, has a long history of failure. But it can work, usually when the content is focused and the potential advertisers – like pharmas – have limited options to reach consumers. […]
This beast gets officially lit up Wednesday at 7 PM in Times Square in New York – a wraparound screen corner display that will be the largest in the world using exterior-grade 8mm pitch LED display blocks. The display at 20 Times Square has more than 17,000 square feet of LED. It’s been put in by SNA Displays, having been commissioned by the investment and development firm Witkoff. […]
Millennials hate advertising. There, I said it. But we still need the essentials. […]
Google-backed Intersection has started rolling out what will be some 300 interactive digital stations at hubs along the Philadelphia-area rail system run by the Southeastern Pennsylvania Transportation Authority, aka SEPTA. The digital totems offer real-time transit information and maps, as well as free WiFi. […]
The Outdoor Advertising Association of America (OAAA) says out of home advertising revenue in the U.S. rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion. […]
