Raw Feed & Search

16:9: Wall Street Journal Investigation Raises Questions About High-Flying Digital OOH Firm Outcome Health

Chicago-based Outcome Health is having a bit of a bad press day after the Wall Street Journal published this afternoon the results of a five-month look into the digital OOH media company, with the story suggesting the company misled the media value of its network to its core advertising clients. […]

sixteen-nine.net
Thu, Oct 12, 2017 at 11:08 PM

Permalink

Sixteen:Nine Podcasts – Mark Boidman, Peter J Solomon Company

If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing services wing of New York investment banking house Peter J. Solomon Company. […]

sixteen-nine.net
Tue, Oct 10, 2017 at 2:01 PM

Permalink

16:9: Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo

The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. […]

sixteen-nine.net
Tue, Oct 10, 2017 at 10:23 AM

Permalink

16:9: NYC Penn Station Adds Intersection Digital Screens On Amtrak Concourse

Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted eyeballs for brand advertisers. […]

sixteen-nine.net
Sun, Oct 8, 2017 at 10:41 PM

Permalink

Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By?

A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a floating billboard. So your relaxing day at the beach can now include big ads for ride-share services and local restaurants wafting back and forth. […]

sixteen-nine.net
Sun, Oct 8, 2017 at 11:48 AM

Permalink

ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation

The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. […]

sixteen-nine.net
Sat, Oct 7, 2017 at 8:55 AM

Permalink

16:9: 100 Digital Signage Content Ideas For Every Industry

GUEST POST: Rebecca Dowden, Crown TV There are so many possibilities when it comes to digital signage content that it can be overwhelming. You may have a portfolio of reusable templates and content but are looking for something new and unique. To help you ensure your digital signage has the highest possible impact, here’s 100 digital signage content ideas, categorized by industry. […]

sixteen-nine.net
Wed, Oct 4, 2017 at 11:14 AM

Permalink

16:9: Outdoor LCD Takes A Licking And Keeps On Ticking

Stumbled across this video, posted by Atlanta-based LG-MRI, very directly showing how their outdoor street furniture displays are VERY vandal-resistant. I don’t think a company can ever say vandal-proofed because one should never-underestimate the determination of malicious people to take something out … if for nothing more than giggles. […]

sixteen-nine.net
Sat, Sep 30, 2017 at 2:02 AM

Permalink

Captivate Marks 20 Years Of Riding Elevators

It’s likely Digital OOH and digital signage are seen by many as still-young industries, but there are companies that have been at it since the 1990s – including Captivate, which is marking 20 years of putting screens in elevators. […]

sixteen-nine.net
Fri, Sep 29, 2017 at 8:57 AM

Permalink

OUTFRONT Wins 50,000 Screen NYC Transit Ad Deal

OUTFRONT Media has won the advertising and communications concession agreements for the subways, commuter rail cars and buses, as well as billboards, owned by the New York Metropolitan Transportation Authority, otherwise known as the MTA. […]

sixteen-nine.net
Thu, Sep 28, 2017 at 2:57 PM

Permalink

Las Vegas Start-Ups Partner On Blended Content, Ad Booking Offer

A pair of Las Vegas start-ups have synced up on a blended offer that sees a creative content shop making ad space available, via the partners online ad booking platform. […]

sixteen-nine.net
Thu, Sep 28, 2017 at 9:33 AM

Permalink

Detroit Metro Airport’s DutyFree Gets The LED Halo Effect

The big World Duty Free shop in the international terminal at Detroit’s main airport has added a set of displays aimed at energizing the store experience and driving sales and promotions. The showcase feature is a 3mm pitch LED halo ring hanging like a lighting fixture, the idea being the circular display is visible anywhere in the store. […]

sixteen-nine.net
Wed, Sep 27, 2017 at 1:15 PM

Permalink

16:9: DOOH Network Outcome Health Plans To Add 2,000 Jobs By 2022

Chicago-based Outcome Health – long known as Context Media – did a press thing in that city this morning, announcing plans to grow from 600 staffers to 2,600 in the next five years, and make room for that growth in a North State Street office tower with its own name on the front. […]

sixteen-nine.net
Tue, Sep 26, 2017 at 12:17 PM

Permalink

16:9: Oslo Transit Shelter Serves Coffee If You Strike Up A Conversation

This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in a JC Decaux-managed transit shelter. […]

sixteen-nine.net
Tue, Sep 26, 2017 at 8:47 AM

Permalink

16:9: Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects?

The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. […]

sixteen-nine.net
Mon, Sep 25, 2017 at 11:03 AM

Permalink