Raw Feed & Search

16:9: New Data Platform Tracks, Logs Total Population Movement Of U.S.

Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. […]

sixteen-nine.net
Mon, Nov 13, 2017 at 7:01 AM

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Outcome Health Sued By Investors, Alleging Fraud; DoJ Getting Involved

Chicago-based digital OOH media network operators Outcome Health is being sued for fraud by some of its high profile backers, including Google and Goldman Sachs, and the US Justice Department is now getting involved. […]

sixteen-nine.net
Fri, Nov 10, 2017 at 6:36 PM

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Intersection Signs Downtown Philly For 100 Smart City Ad Screens

The Google-backed media firm Intersection has reached an agreement to install 100 of its smart city ad posters on the streets of downtown Philadelphia, with the network dubbed LinkPHL. The large street-level kiosks will bring free gigabit public Wi-Fi, phone calls, device charging, wayfinding, local content and information, and be bankrolled by large street furniture-style digital ad posters. […]

sixteen-nine.net
Thu, Nov 2, 2017 at 9:12 AM

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16:9: Vistar Media Debuts Digital OOH Marketplace That Blends Automation and Customization

Digital OOH ad technology firm Vistar Media has launched something called Marketplace Deals, a private online advertising marketplace that lets marketers and media companies take advantage of the speed and efficiency of transaction automation while still tweaking the deal to specific needs. […]

sixteen-nine.net
Wed, Nov 1, 2017 at 8:46 AM

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AdLogic Set to Dazzle Digital Innovators at New York Digital Signage Week

CINCINNATI and DALLAS, Oct. 30, 2017 /PRNewswire/ — Reflect’s latest innovation, AdLogic™ is disrupting the way that advertising operates on digital signage networks. AdLogic replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. […]

digitalsignageconnection.com
Tue, Oct 31, 2017 at 9:14 AM

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16:9: BroadSign Adds Vertical Audience Buying To Digital OOH Delivery Platform

BroadSign is continuing its evolution from being a slick content management platform for digital OOH networks to one that also enables digital media planners to buy ad time on a variety of digital OOH networks. […]

sixteen-nine.net
Tue, Oct 31, 2017 at 8:30 AM

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A Big, Premium Video Wall … In A Parking Garage

Here’s a sure sign that video wall LCD costs and digital out of home media demand and value have converged, at least in Los Angeles. This is a twin video wall in a parking garage at The Grove, a higher-end shopping mall and entertainment complex in LA, roughly in the Hollywood area. […]

sixteen-nine.net
Thu, Oct 26, 2017 at 8:52 AM

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Reflect Launches AdLogic to Optimize Advertising on Digital Signage Networks

DALLAS—OCTOBER 24, 2017—Reflect AdLogic™ is disrupting the way that advertising operates on digital signage networks. Reflect’s latest innovation replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. The platform is designed to work seamlessly with the ReflectView™ content management system. […]

digitalsignageconnection.com
Tue, Oct 24, 2017 at 11:24 AM

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Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color

This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store. […]

sixteen-nine.net
Mon, Oct 23, 2017 at 10:02 AM

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16:9: Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls

The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put 220 units in place across the country. The high-bright, freestanding LCDs pods include 147 double-sided indoor units, 18 taller double-sided ones, and more than 50 double-sided ones built for outdoor. […]

sixteen-nine.net
Thu, Oct 19, 2017 at 9:30 AM

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16:9: Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions

This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching conditions to the assistive technology an automaker offers to deal with those conditions. […]

sixteen-nine.net
Thu, Oct 19, 2017 at 8:36 AM

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16:9: Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema

The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. […]

sixteen-nine.net
Wed, Oct 18, 2017 at 9:42 AM

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US Supreme Court Denies Appeal By Anti-Billboard Non-Profit

A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. […]

sixteen-nine.net
Mon, Oct 16, 2017 at 11:25 AM

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16:9: Toronto LED Twin Ad Boards Get Implant To Make One Giant Display

The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. […]

sixteen-nine.net
Fri, Oct 13, 2017 at 10:15 AM

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16:9: Outcome Health Starts Internal Review, Strengthens Policies, In Wake Of WSJ Report

In the wake of a Wall Street Journal report Tuesday suggesting Outcome Health was engaging in misleading advertising practices, the high-flying Chicago digital OOH media firm has posted a statement on its website that doesn’t address specific allegations, but instead lays out how it “appropriately” operates and outlines steps to strengthen its policies and review any allegations of misconduct. […]

sixteen-nine.net
Fri, Oct 13, 2017 at 8:36 AM

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