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16:9: Stratacache Acquires European Pharmacy Ad Network, Plans 10X Expansion, Inc. US

STRATACACHE and its subsidiary PRN have acquired iDKLIC, a Belgian digital marketing and signage provider that does ad-based in-pharmacy digital health and wellness networks. The company has about 1,250 sites right now but STRATACACHE CEO Chris Riegel says the plan is more than 10X of that – 15,000 sites – by the end of 2019. […]

sixteen-nine.net
Wed, Dec 13, 2017 at 5:10 PM

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SEC After Seattle Digital OOH Firm, Alleging $2M+ Fraud

A Seattle-area public company that does digital OOH advertising  is in deep trouble with the U.S. Securities and Exchange Commission, with two of its senior executives with stealing more than $2 million from investors. […]

sixteen-nine.net
Fri, Dec 8, 2017 at 8:28 AM

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Astral Switches On Ayuda’s Hivestack Programmatic OOH Ad Platform In Canada

Astral, one of Canada’s larger OOH and digital OOH media players, has expanded its relationship with Montreal’s Ayuda Systems – launching a programmatic advertising solution run by Ayuda spin-off Hivestack. […]

sixteen-nine.net
Thu, Dec 7, 2017 at 4:22 PM

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16:9: That Giant Coca-Cola Board In Times Square Has Stopped Shape-Shifting

My New York out of home industry friend spent about 15 minutes today in Times Square watching the monster 3D robotic Coca-Cola billboard, and reported back that it is still big, but it’s not robotic at all at the moment. The whole time he watched, no movements on the board. One LED module was out, and six others were intermittent. […]

sixteen-nine.net
Thu, Dec 7, 2017 at 3:46 PM

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AdMobilize’s New AI Capabilities Enable Ad Targeting By Vehicle Types

Miami-based AdMobilize has launched what it calls a Vehicle Recognition Engine – an AI-driven system that Digital OOH media planners could use to target outdoor advertising down to roadways that tend to see higher percentages of certain vehicle types. […]

sixteen-nine.net
Thu, Nov 30, 2017 at 9:04 AM

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Watchfire Advertising Plan Offers Incentives for Purchase of New Digital Billboards

DANVILLE, Ill., Nov. 29, 2017 (GLOBE NEWSWIRE) — Digital billboards purchased as part of  Watchfire Signs’ innovative new pre-sold advertising program are being hailed as a way for digital billboard owners to guarantee advertising revenue and save on the purchase price of a new Watchfire digital display. Click to Tweet. […]

digitalsignageconnection.com
Wed, Nov 29, 2017 at 8:46 AM

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16:9: Budapest Charity Ad Combines OOH, DOOH and Contactless Payments

Digital and traditional OOH gets blended with contactless payment tech here in a nice charity campaign in Budapest, Hungary, running on a  JCDecaux-managed transit shelter. The Antal Zsuzsa Foundation partnered with JCDecaux Hungary to raise awareness of the difficulties that people with quadriplegia face daily, and to encourage passersby to make a donation. […]

sixteen-nine.net
Tue, Nov 28, 2017 at 10:01 AM

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16:9: Denver’s Airport Turns On 1,000-Foot Hybrid LED Light And DOOH Display Feature

If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! This is a new digital OOH advertising feature along the highway leading into Denver’s international airport, which is way, way, waaaaay east of the city. […]

sixteen-nine.net
Tue, Nov 28, 2017 at 9:07 AM

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16:9: LED Walls in Media Corridor At Chongqing’s Airport

This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). […]

sixteen-nine.net
Wed, Nov 22, 2017 at 9:06 AM

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Sixteen:Nine Podcasts: Michael Clarke, Citilabs

The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push from brands and media buyers to provide better, deeper detail on the actual audience. The old way of selling audience for outdoor was gross traffic counts and extrapolations on what they meant. […]

sixteen-nine.net
Wed, Nov 22, 2017 at 12:15 AM

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16:9: Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign

Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. […]

sixteen-nine.net
Mon, Nov 20, 2017 at 3:56 PM

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OOH’s Q3 2017 Sales Up 1.9%, Says OAAA

Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says  the Outdoor Advertising Association of America (OAAA). For the year, to date,  sales are up 1.3 percent. […]

sixteen-nine.net
Mon, Nov 20, 2017 at 11:17 AM

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Provision, Coinstar Partner On Rollout Of 3D Holographic Kiosks

LA-based Provision Interactive Technologies has done a partnership that will see its 3D holographic display and point-of-sale coupon system added to some 300 Coinstar money-counting kiosks in the U.S. before the end of this year. […]

sixteen-nine.net
Thu, Nov 16, 2017 at 8:41 AM

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16:9: That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues

Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare. […]

sixteen-nine.net
Wed, Nov 15, 2017 at 1:37 PM

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Back At HQ After Week In LED Land

Back at World HQ after a week in the heartlands of narrow pitch LED. As noted, the report will be out in January ahead of ISE. I’ll get back on regular news, though I don’t the impression all that much happened last week. […]

sixteen-nine.net
Mon, Nov 13, 2017 at 7:37 AM

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