Sacramento-based mobility analytics solution provider Citilabs has added another interesting layer of mass data to a platform that shows the movement of people in the U.S. The company has added pedestrian data on top of traffic data. […]
The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]
What should be considered when planning advertising on exterior-facing window displays? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “When you look to place ads on exterior windows, you really need to do your homework to ensure you are getting what you anticipate. […]
Baton Rouge, LA – April 12, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is donating digital billboard space in support of “#360fortheplanet,” a PSA campaign spearheaded by 1% For The Planet that will encourage businesses and individuals to take greater responsibility for the planet. […]
LAS VEGAS–(BUSINESS WIRE)–Porsche, ZeroLight and Ultrahaptics have combined the principles of interactive advertising with ground-breaking technologies to modernize public media installations. The deployment will be available for the first time at the Digital Signage Expo, booth 1769, Las Vegas, March 28th & 29th. […]
This is a nice charity campaign in Toronto’s underground PATH concourse system that weaves through much of the central business district – involving a video wall and a nearby station that enables on-the-spot donations. […]
Toronto, Canada (April 3, 2018) – Branded Cities, a premier Out-of-Home media company in North America, in partnership with MediaCom and Combe, has brought to life a digital Out-of-Home campaign for Just For Men beard care products. […]
Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and plans to do as many as 2,500. […]
This is a massive wrap-around digital OOH LED display in Seoul’s Gangnam-gu business district – which has a total surface area of more than 1,600 sq. meters, or roughly the size of four basketball courts. It is 81 by 20 meters. […]
I like the curve on this new JCDecaux indoor LED at Oslo’s central train station. It is 31 square meters of LED, and you can see there are nearby screens that sync the same content. […]
Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. […]
Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH Ken Goldberg The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on a screen. […]
Had a chance last night to walk over to an area called LA Live, an entertainment district in downtown Los Angeles that is home to theatres and to the Staples Center – the home to two NBA teams and an NHL team. Busy place, and quickly becoming an OOH media hub in the spirit of Times Square. […]
A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but still …). […]
The DPAA is holding an out of home media summit on May 14th in Toronto – presumably a smaller version of the annual event it runs each fall in New York. There are no real details, but if you are going to do this sort of thing in Canada, Toronto is where it would need to be, since most of the major media planning agencies and media companies have head offices or main offices there. […]
