HT @Huggett This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru. […]
I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart. […]
Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion in ad spend. […]
The team behind the massive digital signage network at the Fulton Center subway station in New York have put a call out for visual artists who want to show their new media work on many screens in and around the facility. […]
One of the challenges with being in an industry so long – even before it had a name – is getting jaded and a bit bored. I go to trade shows, like next week’s InfoComm, and mostly shrug. The stuff is amazing, beautiful, brighter, skinnier, lighter, faster … lots of things with “ers” on the end. […]
Out of Home advertising is something we encounter on a daily, even hourly basis. According to study by OAAA, 83% of Americans say they see five or more OOH ads every day. Paired with other forms of advertising, OOH can amplify a campaign’s message and reach. […]
Few observers will be surprised to learn the much-touted NYC smart city rollout of screens replacing payphone boxes is not going as well as envisioned. I don’t get to New York that often, but when I do, I see lotsa black and blue screens dotting the sidewalks. I hear the same from people who live and work there. […]
The NYC-based shopping mall digital out of home ad network Adspace has hired on the former Chief Revenue Officer for Shazam as its new CEO in a bid to drive sales growth across its 300-plus locations. Greg Glenday was instrumental in Shazam’s successful sale to Apple, having taken the music discovery/audio recognition platform into profitability for the first time in its history. […]
This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what seems like a steady drip now of Star Wars movies. […]
If you deal with companies over in Europe, you’ve probably been carpet-bombed lately by email requests to update your subscription settings for things like product announcements. That all owes to something called GPDR, the General Data Protection Regulation that goes into effect in the European Union at the end of this week. […]
There’s a pile of useful data in the presentation deck investment banker Mark Boidman did this morning at the Geopath/OAAA conference and expo in Austin. Boidman, if you don’t know him, closely tracks the digital OOH industry and the company he works for, PJ Solomon, does a lot of M&A advisory work in the sector. He kindly and very helpfully posted a PDF version online here. […]
This is a series of new digital OOH displays in a office tower mall in the area around the rejuvenated World Trade Center complex in New York. The displays are all SNA (Sansi) LEDs – a mix of 2mm with remote power supplies and 6mm indoor modules that use outdoor-rated diodes (brighter) due to the location in an atrium. […]
Broadsign has pushed out a set of press releases and case studies highlighting a partnership with the demand side media platform Outmoove, and going into how live data is being used to fine-tune targeted digital OOH advertising. The most interesting of them is a campaign for Peugeot to promote its corporate minivans with SMBs and entrepreneurs. […]
