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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign

This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. […]

sixteen-nine.net
Wed, Nov 14, 2018 at 6:20 PM

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New Content Program Brings Famed Artworks From MOMA Collection To NYC Rail Platforms

We can only wonder what Vincent van Gogh would have thought, in his more lucid moments, of seeing his work running on screens in New York subway stations. From my perspective, Starry Night beats the hell out of career college and Learn To Speak English posters. […]

sixteen-nine.net
Fri, Nov 9, 2018 at 6:35 AM

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Understanding Programmatic Digital Out Of Home In One Easy Post

Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]

sixteen-nine.net
Thu, Oct 25, 2018 at 8:19 AM

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It’s Lighter. It’s Double-Sided. It’s Daktronics New Indoor LED Banner Product.

Daktronics has released its new indoor LED banner product with a lightweight, double-sided design featuring full black LED technology. […]

blog.daktronics.com
Tue, Oct 23, 2018 at 9:17 AM

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LED Billboard Barge Starts Cruising Up And Down Manhattan’s Surrounding Waterways

New York’s Times Square is a 110% assault on your senses, and a massive tourist attraction, so a barge working the Hudson and East Rivers with an LED billboard on it will probably generate not much more than eye-rolls and shrugs from seasoned residents. […]

sixteen-nine.net
Tue, Oct 9, 2018 at 11:08 AM

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DPAA Sets Draft Speaker List For Video Everywhere Summit In NYC Oct. 30th

The Digital Place-Based Advertising Association (DPAA) has released a draft list of speakers for its annual Video Everywhere Summit in New York City, on Oct. 30th. It’s a full day of presentations and panels on “multi-screen engagement, mobile/location data and the role of DOOH advertising in today’s fast evolving media ecosystem. […]

sixteen-nine.net
Mon, Sep 17, 2018 at 9:48 AM

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LED Displays As Street Lamp Digital OOH Signs

I get marketing emails all day, every day, from Chinese LED manufacturers showing me their latest pots and pans – and 99% of them look pretty much the same. I thought this was different and kind of interesting, in terms of application for the digital OOH market. […]

sixteen-nine.net
Fri, Sep 14, 2018 at 8:55 AM

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Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation

The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very impressive digital OOH and ambient media pieces in called Cultural Sky Plaza, located in the center of the pre-security check-in area. […]

sixteen-nine.net
Thu, Sep 13, 2018 at 7:47 AM

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OAAA’s plans for the rest of 2018

Re-charged by the Labor Day holiday, we’re ready for a busy, productive fall. Here’s what’s next: First, we Get Out of Home. On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. […]

specialreports.oaaa.org
Tue, Sep 4, 2018 at 8:30 AM

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Cancer Survivor Uses Times Square LED Board In Search For Kidney Donor

A Long Island, NY man is using donated time on one of the big LED billboards in Times Square to pitch his need for a new kidney. Bladder cancer survivor Marc Weiner lost both kidneys in treatment, and now requires dialysis to stay alive. His wife’s friend donated time on a 5,000 square foot billboard on 47th Street, which if booked by a media planner would cost $35,000 a month. […]

sixteen-nine.net
Sat, Sep 1, 2018 at 4:58 AM

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16:9: Coke’s Ballyhooed Shape-Shifting LED Board In Time Square Is Now Very Much 2D

We will probably never get a public story about the three-dimensional, robotic direct view LED display that Coke spent an unknown PILE of money on for Times Square. If you were a contractor and influenced the decision to do that, you’re keeping quiet and saving face. If it is your tech, you are definitely not saying anything. […]

sixteen-nine.net
Tue, Aug 28, 2018 at 12:07 PM

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16:9: New NYC Pier 17 Destination’s Atrium Enveloped In Direct-View

The same company that put together the sync’d LED messaging and ad displays at NYC’s busy Fulton Center has done a similar job at the new Pier 17 at the Seaport District in Lower Manhattan. The technology service provider ANC has installed and now manages a new digital media network that includes more than 2,000 square feet of 4mm outdoor LED integrated throughout the complex. […]

sixteen-nine.net
Tue, Aug 28, 2018 at 10:49 AM

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16:9: Start-Up Grabb-It Turns Rideshare Cars Into Rolling Digital OOH Posters

A San Francisco start-up called Grabb-It is trying to make a go of a Digital OOH advertising model that puts pico projectors in the back of ride-share cars that beam ads on to a rear passenger window. The ads show up on windows because of a transparent film overlay added to the window. The spots only run when the Uber or Lyft or whatever does not have an active fare. […]

sixteen-nine.net
Wed, Aug 22, 2018 at 12:09 PM

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16:9: Coin-Op Laundry Uses Digital Signage To Drive Programs, Trim Costs

This is a coin-operated laundry business in White Bear, MN (near Minneapolis-St. Paul) using a set of back-to-back screens to drive information around their rewards program, an app and other locations. There is also a hyperlocal ad sales model. […]

sixteen-nine.net
Tue, Aug 21, 2018 at 8:56 AM

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The Rhythm of Advertising

What is advertising if you boil it down to its most core element? Some might say advertising is simply the process of promoting one’s self, an organization, a service or good, or an idea to provoke people to respond. Advertising may result in them taking action, such as buying a hamburger after seeing a Burger King commercial. […]

emcoutdoor.com
Tue, Jul 24, 2018 at 10:44 AM

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