In markets with limited Out-of-Home (OOH) inventory, creativity is key. Explore alternative strategies like rideshare and app-enabled delivery advertising, wild postings, transit advertising, and experiential approaches to make the most of your outdoor campaigns. The post Overcoming Low OOH Inventory appeared first on Wrapify Blog. […]
I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would ... […]
Wrapify revolutionizes political advertising with localized vehicle wraps. Boost your campaign's visibility and engage voters effectively. The post Making Every Impression Count: Politics And OOH appeared first on Wrapify Blog. […]
In the evolving landscape of legalized sports betting, staying ahead of the game is essential. Discover three pivotal strategies to set yourself apart from the competition. The post The Long Game Marketing Strategy For Betting And Sportsbook Apps appeared first on Wrapify Blog. […]
Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]
Discover SWARM: An innovative, cost-effective event advertising solution that dominates your target audience's attention. The post The Birds and The Bees of Wrapify SWARM appeared first on Wrapify Blog. […]
Integrating offline and online advertising allows you to create a seamless and holistic customer experience. Leverage both to effectively reach, engage, and convert your target audience. The post 10 Reasons To Combine Offline & Online Advertising appeared first on Wrapify Blog. […]
This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual ... […]
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the ... […]
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home ... […]
The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks ... […]
A pair of user-generated content companies have formed a partnership to get hyper-local, neighbourhood-level content on targeted digital OOH screens in the U.S. and ... […]
If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that ... […]
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make ... […]
NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not ... […]
