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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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16:9: LED Billboard Barge Cruising NYC’s Waters Predictably Upsetting Residents

It should surprise exactly no one that at least some of the good residents of New York are not all that thrilled that a barge with big-ass LED screens on it is working as a floating billboard on the Hudson River. This Gothamist post lays out the public upset and civic position on Ballyhoo Media, which started operations off Manhattan this fall. […]

sixteen-nine.net
Thu, Jan 3, 2019 at 12:40 PM

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16:9: Digital Signage-Focused Vending Machine Operator Vengo Does $7 Million Raise

Via TechCrunch The NYC-area startup Vengo has done a $7 million raise of funds for its unique network of micro-vending machines, topped with interactive digital signage screens. TechCrunch reports that the six-year-old company has raised $7 million in new equity funding, roughly doubling the capital it has raised over the years. […]

sixteen-nine.net
Thu, Jan 3, 2019 at 8:47 AM

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16:9: New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity

The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, with gaps between each. […]

sixteen-nine.net
Wed, Jan 2, 2019 at 6:22 PM

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Your Biggest Digital Advertising Challenges in 2019 and How to Solve Them

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dashtwo.com
Wed, Jan 2, 2019 at 2:27 PM

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16:9: Kim Sarubbi On The Opportunity And Challenge Of Deploying Digital Signage In Cannabis Clinics

Screens in medical waiting rooms is one of the most well established kinds of digital OOH media, and there’s been no end of companies that developed networks built around advertising-supported content. […]

sixteen-nine.net
Wed, Dec 19, 2018 at 6:10 PM

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16:9: Chinese LED Firm Marketing A Version Of That Failed Times Square Shape-Shifting Screen

One might have thought the shape-shifting LED display that Coca-Cola put in Times Square was such a disaster, as innovations go, that the market for such a product was created and killed in a matter of weeks. […]

sixteen-nine.net
Mon, Dec 17, 2018 at 5:45 AM

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16:9: Rome’s Airport Has Shape-Shifting LED Ad Chandelier

Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display. That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant. […]

sixteen-nine.net
Thu, Dec 13, 2018 at 9:55 AM

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16:9: Video: LAX Int’L Terminal Gets Content Refresh For Iconic Digital Signage Install

The LAX International Terminal digital experience is a few years old now, but to the credit of the airport and JC Decaux, which has the media concession for the airport, the content is being refreshed. This is a loop showing the content being developed for the seven big display elements in the post-security part of the terminal, as developed by the Paris-based experiential content shop Admemori. […]

sixteen-nine.net
Thu, Dec 13, 2018 at 5:33 AM

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16:9: Why Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops

There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different approach. Firefly describes itself as the first mobility-based SmartScreens platform – an advertising media firm that gets it footprint and scale from the rideshare industry. […]

sixteen-nine.net
Wed, Dec 12, 2018 at 5:17 PM

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16:9: London Underground Escalators Lined With LCD Ribbon Walls

The London Underground many years ago took on what I think were the first digital escalator panels – a cascading series of synchronized displays in the escalator wells of the subway system. […]

sixteen-nine.net
Fri, Dec 7, 2018 at 4:34 AM

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16:9: NJ Transit-Intersection Media Deal Will Add Real-Time Digital Signage, Kiosks

The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage and interactive displays. […]

sixteen-nine.net
Mon, Dec 3, 2018 at 10:50 AM

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Finding My Outdoor Voice in Out of Home [Intern Spotlight]

They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. […]

emcoutdoor.com
Tue, Nov 20, 2018 at 1:13 PM

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How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, success, and so many others. The emotions of selling are often cyclical, like the sales process itself. Closing a deal feels great—when you bring value to a client’s business or help them meet their objectives, it’s fulfilling. […]

emcoutdoor.com
Thu, Nov 15, 2018 at 1:40 PM

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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales

Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. […]

sixteen-nine.net
Thu, Nov 15, 2018 at 12:33 PM

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