Connected television has quickly emerged as an essential part of the consumer environment. The term “Connected TV” simply refers to any kind of home entertainment device, from a smart TV to a PlayStation or Xbox, that connects to the internet. […]
Times Square in New York is getting yet another LED digital signage display upgrade, with the out-of-home advertising firms, New Tradition, signing a master lease agreement on One Times Square – the site of the iconic New Year’s Eve ball drop. […]
When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use location-based marketing strategies to reach audiences at every phase of the engagement funnel. […]
The Port Authority of New York and New Jersey has released its massive RFP for digital OOH advertising rights and tech at its airports and on its commuter rail system. The thing is a beast – 427 pages – but the good-ish news for media companies and partners who might chase the business is that proposals don’t need to be in until late June. […]
The DPAA has firmed up plans for what will be the second Video Everywhere Canada Summit, on May 29 in Toronto. The Summit is back at the The Rec Room – a huge bar and entertainment complex run by Cineplex, that’s in the shadow of the CN Tower and the Rogers Centre (where the Blue Jays plays). In other words, it’s relatively handy for locals and out-of-towners. […]
Amtrak has pushed out its digital OOH advertising RFP for its rail system, and the Port Authority of New York and New Jersey has issued a statement that it will also have an RFP on the street before the end of April. The Amtrak RFP is to build out a multi-city screen network that puts advertising in front of 200 million or more travelers and commuters. […]
Broadsign – DSE Booth Number 2022 Why do people going to DSE need to put your company on their must-see list of booths? DSE is one of the best opportunities for visitors to get face-to-face time with our product people and really dig into all the ways we’ve been expanding out platform. […]
Impressions, impressions, impressions. At the end of the day, most companies focus on the number of impressions their advertising campaigns have yielded. With millions of dollars on the line, brands are competing at the highest level for individuals’ attention, hoping to secure their discretionary income. […]
US national rail operator Amtrak will be issuing an RFP for a company – presumably an OOH media company – to build out a multi-city screen network that puts advertising in front of 200 million or more travelers and commuters. […]
CNBC has a screamer, clickbait-y headline up about a new NYC Times Square building that, like every other building in Times Square, will be clad down low with LED modules. Times Square is about to get a new 46-story tower that is basically a giant LED billboard on one side Well, no … not really. It is ambitious, but this ain’t China, at least not yet. […]
Broadsign has announced a very nice deal – at least in terms of scale – to steadily convert Starlite Media’s 6,000 static outdoor ad displays to free-standing digital units, and run them using Broadsign’s data-centric CMS and programmatic ad buy/target capabilities. […]
Vistar Media – DSE Booth Number 3223 Why do people going to DSE need to put your company on their Must See list of booths? Vistar Media is a programmatic technology company for digital out-of-home, helping media owners transform their signage networks into revenue opportunities. […]
Ayuda – DSE Booth Number 2825 Why do people going to DSE need to put your company on their Must See list of booths? As you may know, Ayuda has a history of going above and beyond the “typical” booth setup in our designs, and this year is no exception. Our booths have always been comfortable hangouts where one can come to learn and have fun. This year, come visit the Ayuda Clubhouse! […]
Guest Post: Alan High, ARH Digital Solutions Arizona businessman Karl Eller, the founder of what became the largest outdoor media company in North America, passed away Sunday at his Phoenix home. He was 90. OOH media veteran Alan High, a Canadian now based in NYC, wrote this tribute: Alan High The first time I met Karl Eller was in the summer of 1998. […]
Whether you are a big brand looking to expand into new regions or a small startup with a clever marketing concept, localized digital marketing content can indeed make a difference. People like to see memorable advertisement messages during their daily commute or a relaxing walk to their local supermarket. […]
