Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]
Broadsign owner and CEO Burr Smith is seemingly the man of the moment in the digital OOH business. He made some waves by acquiring crosstown rival Ayuda Media Systems in late April, and he’ll no doubt stir things up again with news his company has acquired the digital OOH ad exchange Campsite, which like Broadsign and Ayuda is based in Montreal. […]
The importance of content within your digital marketing strategy cannot be underestimated. Your content, including copy, images, videos and any other element of your website, is the key to your online success. The content you provide gives visitors a reason to visit your website and provides them with valuable information. […]
Montreal-based out of home media company NewAd has been acquired by Bell Media, the Canadian telecoms and media conglomerate. NewAd built its business putting out of home posters in bars and restaurants, competing across Canada with another Montreal company, Zoom. […]
It’s been a rough few weeks for the media company Intersection and its LinkNYC “smart cities” ad posters. First, dozens were vandalized and damaged. Now an activist group is duct-taping anti-LinkNYC messages to the screens. […]
One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company – which builds its business around big displays in shopping mall concourses – says the new handle better suits the shifting demands of the advertising industry. […]
In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]
My calendar confirms it is indeed 2019, and not 2009 – which makes it somewhat mind-wobbling that there are still start-up media companies touting an ad model for out of home environments based on the totally different dynamics of web advertising. […]
This is a development I’m sure out of home media companies hope doesn’t become a trend – banning booze ads on things like transit shelters. The City of New York has followed the lead of its Metropolitan Transportation Authority by banning alcohol-related advertising on most city-owned properties. […]
Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film. This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about Pokemons, which are … I’m not really sure. Once again – I’m old. […]
A 41-year-old man has been arrested and charged in the wake of 42 LinkNYC digital OOH/smart city kiosks being vandalized and damaged around five NYPD precincts. The kiosks have cameras and at least one caught the man throwing a large rock at a unit, in daylight and as people walked by. […]
There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. […]
The NYC-focused online publication Gothamist has a post up, with multiple photos, of the beating laid on some 30 LinkNYC smart city ad posters in Manhattan this past weekend. A very cranky New Yorker smashed a series of the big digital display kiosks in the West Village and Chelsea, along 6th and 8th Avenues and across 14th Street. […]
An ambitious project that was intended to generate new revenues for Denver’s airport, and showcase the innovative LED technology of Panasonic, has run into big problems less than two years after it was first switched on. […]
Guest Post: Jason Cremins, Signagelive As my company set its development and commercial strategy for this year, back in late 2018, a focus on Digital Out of Home (DOOH) was not on our agenda. But that may change, because of a noticeable uptick we’re sensing in both interest and activity in ad-based digital signage. […]
