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Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

As a suburban child of the ‘70s, there was one critical and inescapable influence that had a tremendous impact on shaping my young brain: Saturday morning cartoons. I was personally a fan of anything Looney Tunes and, in particular, the Road Runner and Coyote shorts. As part of every short there was an obligatory shot of the Coyote chasing the Road Runner. […]

emcoutdoor.com
Tue, Jun 18, 2019 at 1:49 PM

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16: How Lamar Advertising is growing its digital assets

In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has more than 3,300 roadside digital billboards. The company is steadily adding more digital, notably in environments like airports. […]

sixteen-nine.net
Thu, Jun 13, 2019 at 2:57 AM

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The Push and Pull of Out of Home Today

In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]

emcoutdoor.com
Tue, Jun 11, 2019 at 3:51 PM

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16:9: Broadsign CEO Burr Smith Provides Thinking And Back-Story Behind Recent M&A Moves

I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – buying companies and fighting patent trolls. I spoke with the CEO and owner of BroadSign a couple of years ago, but it was more than time for an update chat given recent events. […]

sixteen-nine.net
Wed, Jun 5, 2019 at 9:10 AM

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16:9: First Look: Giant New LED Board At One Times Square In NYC

Here’s a shot of the just completed, and by the way massive, LED board at One Times Square – the NYC building that is home on its top to the annual New Year’s Eve ball drop. The sections way up high are 16mm Prismview (Samsung) LED cabinets while the lower and largest face is 8mm. In all, it is 11,639 square feet of media canvas and more than 11 million pixels. […]

sixteen-nine.net
Sun, Jun 2, 2019 at 7:52 PM

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OOH Ad Revenues Up 6% In US In Q1 2019: OAAA

Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion in spending, based on new numbers released by the Out of Home Advertising Association of America (OAAA). […]

sixteen-nine.net
Thu, May 30, 2019 at 11:14 AM

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16:9: Intersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations and DOOH Ad Screens

The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising network on the southern portion of the system’s Blue line, as part of rail line improvements. […]

sixteen-nine.net
Wed, May 29, 2019 at 7:22 PM

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DOOH Billboard Network Starts Running The Onion’s Satirical News Headlines

LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re always looking for a new way to get our content in front of our clients and partners in the entertainment industry. […]

sixteen-nine.net
Wed, May 29, 2019 at 7:31 AM

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16:9: Single DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once

Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. […]

sixteen-nine.net
Mon, May 27, 2019 at 9:17 AM

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16:9: This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy

There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. […]

sixteen-nine.net
Thu, May 23, 2019 at 9:46 AM

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16:9: Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids

The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. […]

sixteen-nine.net
Wed, May 22, 2019 at 6:10 PM

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16:9: Big DOOH LED Display Board Catches Fire In Times Square

A big LED display on the Reuters building in Times Square in New York, one of a few displays on the building, caught fire on Saturday afternoon. One side of the display burned, raining debris as it kept on playing ads. Billboard fire in Times Square this afternoon. […]

sixteen-nine.net
Sun, May 19, 2019 at 6:04 PM

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16:9: The Video Analytics For Digital Signage Sky Is Not Falling

There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve  outlawing the use of facial recognition software or retention of information obtained through facial recognition software systems. The ordinance still has to clear a second hurdle next week before it would be law. […]

sixteen-nine.net
Fri, May 17, 2019 at 3:23 PM

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16:9: SNA Wins That Massive Times Square LED Video Wall Job That Includes Embedded Stage

Sansi, more widely known as SNA Displays, has won the LED job for that big new Times Square video wall that includes a built-in live performance stage. […]

sixteen-nine.net
Fri, May 17, 2019 at 11:42 AM

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Smart City Poster Meets Match In NYC Sidewalk Vendor

Spotted by a reader – 23rd and 6th in Lower Manhattan. I would assume Intersection has something written in to its agreement about line of sight for its LinkNYC screens, but street vendors aren’t going to care. […]

sixteen-nine.net
Fri, May 17, 2019 at 11:19 AM

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