The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on some 40 programmatic supply-side ad placement platforms. […]
The Canadian arm of Rouge Media has been acquired by Rogers Sports & Media, giving the Toronto-based telecommunications and media company a footprint in digital OOH media. Rogers, in Canada, started as a cable company, but as the case with many large companies with that DNA it has turned into a conglomerate that has everything from broadcasting and print to wireless networks. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech as people with clickers, parked on roadsides and busily counting the cars going by. That would give media companies a really basic sense of how many eyeballs MIGHT see a billboard in a given time period. […]
Is your advertising budget doing all it can for your business? No matter where you spend your advertising dollars, including a digital LED sign at your location will help you make the most of your messaging. […]
One of the more unlikely entrants into the crowded Digital OOH advertising platform marketplace the UK-based open source CMS firm Xibo, which has launched a new service called Xibo Adspace. […]
The managed services firm Velocity has gone into one of the vertical markets it serves by acquiring the small, grocery-focused Digital OOH ad network Impax Media. A Montreal company that bubbled up about five years ago, Impax does in-store advertising to shoppers at the checkout aisles at 49 grocery stores in the New York City area. […]
This is a nice take on the idea of marrying a digital OOH outdoor-ready display with vehicle-charging technology, from Chicago-area custom display company Palmer Digital Group. Called EVTower, it’s a 55-inch outdoor obviously designed to work happily in all kinds of punishing climate conditions – from snow and cold to Phoenix in July. […]
You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I have my own vague, personal memories of being in Nashville late last year and wondering what was going up on the edge of the city’s famed bar strip. […]
Navi Mumbai (Maharashtra)-based Ronak advertising selects Edge1 outdoor advertising software to automate its outdoor media sales and finances. […]
Montreal-based Hivestack, which has a platform for programmatic digital out-of-home (DOOH) advertising, has done $10 million equity funding with an investment arm of the provincial government, Investissement Québec (IQ). The funding enables Hivestack to expand its workforce locally and globally, with a focus on R&D. […]
The World Out of Home Organization (WOO) has launched a worldwide Digital Out of Home media campaign today – called #OurSecondChance – aimed at reminding people that there are some good things that have come out of this horrible pandemic – like reduced pollution. The campaign was developed for WOO by the UK creative agency New Commercial Arts, which just spun up in May. […]
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. […]
“We saw a fragmented industry of hardware vendors, one-off cloud-solutions, content management systems, and consultants. We saw systems that were so antiquated and expensive to operate, the overhead didn’t make much sense. […]
Baton Rouge, LA – July 13, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has successfully negotiated to be the exclusive out of home advertising provider on the site of the brand new Allegiant Stadium, home of the NFL’s Las Vegas Raiders. […]
The Swiss CMS software firm Navori has announced a deal that sees its platform being used to run a media company’s digital OOH advertising on 700+ screens in what will be the world’s biggest airport. The new-ish Istanbul Airport in Turkey, which is opening in phases, has Mediaport Marketing screens around the main terminal running Navori’s QL digital signage software. […]
