Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software ... […]
Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – ... […]
It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on ... […]
The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d ... […]
The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with ... […]
Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site ... […]
OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop ... […]
The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports ... […]
Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets ... […]
Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling ... […]
Discover the top-tier difference with Wrapify - where transparency, quality, and data meet to redefine rideshare advertising. Get more value, reach, and impact for your brand. The post Wrapify: A Top Tier, Performance Driven Out-Of-Home Platform appeared first on Wrapify Blog. […]
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, ... […]
In markets with limited Out-of-Home (OOH) inventory, creativity is key. Explore alternative strategies like rideshare and app-enabled delivery advertising, wild postings, transit advertising, and experiential approaches to make the most of your outdoor campaigns. The post A Marketer’s Guide to EOY Media Planning appeared first on Wrapify Blog. […]
A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to ... […]
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew ... […]
