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16:9: Poland’s Screen Network Using Deep Fakes of Masterpiece Paintings to Showcase Their OOH Screens

The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to manipulate famous paintings. The campign uses artificial intelligence and deep learning to create life-like but entirely artificial animations of famous paintings from the likes of Van Gogh, Vermeer and Da Vinci. […]

sixteen-nine.net
Thu, Apr 1, 2021 at 9:00 AM

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How Interactive OOH Ads Create Everlasting Bonds With Consumers

There’s a lot to be said for Out-of-Home (OOH) advertising being an engaging medium because of its ability to be tangible, present, and striking. However, what often really makes the medium stand out from the rest, is its ability to be made into an interactive demonstration, encouraging consumer participation. […]

movia.media
Tue, Mar 30, 2021 at 2:00 PM

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Start Up Road Runner Plans 1,000 Ad Screens On The Backs Of Commercial Panel Vans

The digital OOH startup that sees a business model in putting high bright LCDs on the backs of commercial vehicles has done a substantial deal to put screens on panel vans owned by the smart infrastructure firm Siemens. […]

sixteen-nine.net
Thu, Mar 25, 2021 at 6:42 PM

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16:9: Outfront Media Adopts Broadsign as DOOH Ad Management Platform

I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way Broadsign has with ad-based Digital OOH Networks. The one exception would perhaps be STRATACACHE, but in a very different vertical – major QSR chains. […]

sixteen-nine.net
Tue, Mar 23, 2021 at 6:00 PM

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16:9: TouchSource Turns Office-Tower Directory Screens Into DOOH Media Network

A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of rolling up the screens as a DOOH media network. Directory screens in office properties are now part of what has been dubbed the TouchSource Directory Media Network. […]

sixteen-nine.net
Mon, Mar 15, 2021 at 1:30 PM

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16:9: Video Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades

Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big footprint places like airports – but it is rare to see a full video tour of a digital upgrade. […]

sixteen-nine.net
Wed, Mar 3, 2021 at 8:20 AM

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March 3 Webinar Explores Monetizing Massive 24K Screen Network In Sam’s Club Stores

There’s an interesting webinar coming up next week that looks at a massive rollout of digital signage displays in the big box warehouse retailer Sam’s Club. Sam’s, for people overseas, is like Costco, and owned by Walmart. If Costco also confuses you, I suggest Google. […]

sixteen-nine.net
Thu, Feb 25, 2021 at 2:09 PM

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16:9: Start-up Road Runner Gets $62.5 Million in Financing To Roll Out DOOH Network On Fleet Vehicles

I suppose if a taxi or ride-share service can puts ad screens on top of vehicles, it stands to reason the same media model could be applied to vehicles in commercial fleets, putting screens on the back-access doors of cargo vans. […]

sixteen-nine.net
Tue, Feb 23, 2021 at 11:31 PM

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16:9: Captivate Making Canadian, And Then US, DOOH Ad Screens Available On Broadsign’s Reach SSP

One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded and are now available to more than 30 demand-side-platforms (DSPs) globally, that are integrated with Reach. […]

sixteen-nine.net
Tue, Feb 16, 2021 at 11:47 PM

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The Development of Dynamic DOOH Advertising (Movia Media)

Emma Leishman. Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. […]

movia.media
Wed, Feb 3, 2021 at 2:00 PM

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Vertical Impression Puts Its Elevator Screens In Roger’s Canadian DOOH Network

The Canadian telecoms and media company Rogers appears to be making a push into digital OOH media sales, with a new deal rolling elevator displays in Canadian cities into its omnichannel ad sales offer. Edmonton-based Vertical Impression, which puts screens in the cabs of elevators in residential and office towers, has signed an exclusive sales agreement with Rogers Sports & Media. […]

sixteen-nine.net
Fri, Jan 29, 2021 at 7:55 AM

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16:9: Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC

The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the only taxi operator using EVs. […]

sixteen-nine.net
Wed, Jan 27, 2021 at 12:00 PM

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16:9: Volta Completes $125M Raise To Expand U.S. DOOH Network Based On EV Charging Units

A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed $125 million funding round for Volta that was guided by Goldman Sachs. The company puts totem-style units, equipped with the charging apparatus and 55-inch displays, in parking areas that see a lot of vehicle traffic, like grocery stores. […]

sixteen-nine.net
Tue, Jan 19, 2021 at 11:32 PM

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16:9: DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics

My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into office tower elevator cabs and looking at where a screen might go. So I am always curious to see how the medium and technology have evolved over two decades. […]

sixteen-nine.net
Mon, Jan 18, 2021 at 12:10 AM

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16:9: CNN Winding Down Its Airport DOOH Network; Citing Changed Times, Lost Viewing Audience

One of the original digital out of home media networks is shutting down after 30 years – a victim of changing times and a virus that reduced the viewing audience to bare minimums. The CNN Airport Network will switch off as of the end of March, with CNN President Jeff Zucker referencing the steep decline in viewing numbers as airports emptied in the past 10 months. […]

sixteen-nine.net
Wed, Jan 13, 2021 at 11:52 PM

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