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16:9: Giant Digital Cat Looms Over Exit to World’s Busiest Subway Station

Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku Vision, the P6 DOOH ad board is on a rounded corner of a new building above the east exit of Shinjuku Station, which handles 3.5 million people PER DAY (you are reading that correctly). […]

sixteen-nine.net
Mon, Jul 5, 2021 at 12:00 PM

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Nissan Crossover Busts Its Thames-side LED Display Case, Using Anamorphic Illusion

This is a temporary, pop-up digital marketing display for a Nissan vehicle on the banks of the Thames in London, using the same anamorphic illusion techniques seen lately on corner LED displays in China and South Korea. As with all of these LED projects, clever motion graphic design creates the illusion that the visuals are three dimensional – if you are viewing the screen from the corner. […]

sixteen-nine.net
Tue, Jun 29, 2021 at 7:34 AM

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16:9: Start-up Monetizes Sidewalk Air Pollution Scrubber Towers For Cityscapes With OOH Ad Faces

We’ve seen out of home media companies attach advertising faces to all kinds of things out in public – like transit shelters, pylons and sidewalk directories – but now a UK start-up has a solution on streets that pairs an ad face with an sidewalk air scrubber. […]

sixteen-nine.net
Fri, Jun 25, 2021 at 8:39 AM

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16:9: Giant BSOD Greets Motorists on Sydney Highway

There’s always another one, so I am not validating the Linkedin speculation that this is the world’s biggest Blue Screen Of Death, but it would have to be up there in scale. This is on a motorway in Sydney, Australia, and is an LED ad screen for a media company in that country. The Linkedin comments suggest it was BSOD’d for a couple of days. […]

sixteen-nine.net
Thu, Jun 24, 2021 at 12:00 PM

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Reflect Systems Wins Patent For Its Retail-Centric, Endemic Ad Management Platform

Dallas-based CMS software firm Reflect Systems has been awarded a U.S. patent (No. 11030643) for its AdLogic platform – which is an ad-on to the core software that focuses on endemic advertising in retail environments. […]

sixteen-nine.net
Wed, Jun 23, 2021 at 8:31 AM

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Gable Launches Mall Kiosk With Twin Big Screens For Directory And Advertising

The retail-centric solutions company Gable has deployed an interesting double display in an Ohio shopping mall that uses one screen for navigation and directory lookup, and a second for DOOH advertising. The company, based in the Baltimore area, says the display unit is the first of its kind, and I can’t say I’ve seen something like this. […]

sixteen-nine.net
Fri, Jun 4, 2021 at 1:03 PM

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16:9: Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup

Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report suggests she stepped down in a disagreement with board members, but that the chain of events was engineered by Anna Bager, who took over as President of the Out of Home Advertising Association of America (OAAA) a couple of years ago. […]

sixteen-nine.net
Sun, May 30, 2021 at 2:11 PM

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16:9: Pilot Project Puts Bee Hotels Up by Montreal Digital Billboards

It is World Bee Day, and to mark it and generate some buzz (sorry) about the critical importance of bees to food supplies, the Canadian media company Pattison is working with the almond milk company Silk on an out of home program that includes putting up bee hotels at select highway billboards around Montreal. […]

sixteen-nine.net
Thu, May 20, 2021 at 12:00 PM

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16:9: World Out of Home Organization to Unveil New Audience Measurement Initiative Next Week

Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. […]

sixteen-nine.net
Thu, May 13, 2021 at 2:15 PM

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A Look Into the UK’s OOH Scene

By many global measures, the UK is one of the top-performing advertising sectors in the world. According to official UK Government data released in February 2020, advertising and marketing generate Gross Value Added (GVA) of £18.6 billion! The UK is a hub for innovative advertising, especially when it comes to Out-of-Home. […]

movia.media
Tue, May 11, 2021 at 2:00 PM

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16:9: Lamar’s #LamarLovesTeachers Campaign Is Happening This Week

The OOH media company Lamar Advertising is running a nice community program on its U.S. billboard network this week, honoring teachers during Teacher Appreciation Week. The #LamarLovesTeachers billboard campaign is showing curated images from some 2,500 submissions from people hoping to recognize their favorite teachers, and the efforts they have undertaken in this past year. […]

sixteen-nine.net
Mon, May 3, 2021 at 11:14 AM

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Jakarta LED Billboard Mimics Surroundings To Create 3D Visuals

There have been several videos relayed here in the last couple of years, showing impressive anamorphic 3D visuals on outdoor digital ad boards. But they’ve all been on displays that wrap around a 90-degree corner, and they only tend to show the “effect” from a certain, narrow angle. […]

sixteen-nine.net
Thu, Apr 8, 2021 at 9:03 AM

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16:9: Chicago’s TheBulletin Building Millennial-Centric Ad Network In Upscale Residential Blocks

A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some 500 screens in a handful of U.S. cities and a sales deal with another start-up, New York-based Screenverse. Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH network. […]

sixteen-nine.net
Wed, Apr 7, 2021 at 10:10 AM

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Three Ways to Attract More Advertisers to Your DOOH Network (Daktronics)

A recent report forecasted the global market for Digital Out of Home (DOOH) to reach $26.9 billion (about $83 per person in the U.S.) by 2025. What is your plan to attract this business? While marketers may recognize DOOH being the fastest growing advertising medium, you can’t rely on them seeking you out. […]

blog.daktronics.com
Wed, Apr 7, 2021 at 7:30 AM

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Country Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign

Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed to a social media campaign built around the pay it forward concept. […]

sixteen-nine.net
Tue, Apr 6, 2021 at 11:35 AM

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