Canadians and some Americans who do (or used to do) a lot of business travel into Toronto may be familiar with Billy Bishop Airport ... […]
A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The ... […]
Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was clobbered by COVID lockdowns that expressly encouraged people not to be out of their homes. US media spends decreased significantly across various aspects of out-of-home, both analog and digital, from Q1 2020 to Q1 2021. […]
The consortium behind all those “smart city” LinkNYC kiosks on the streets of New York is continuing to find their big idea to be a big problem. […]
The Japanese C-store chain FamilyMart has announced a serious investment in in-store digital, with a three-year plan to deploy multiple screens across a footprint of more than 16,600 neighborhood convenience stores. […]
The Japanese C-store chain FamilyMart has announced a serious investment in in-store digital, with a three-year plan to deploy multiple screens across a footprint of more than 16,600 neighborhood convenience stores. […]
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks of putting a lot of sensitive technology in a very busy environment. It is the airport in Philadelphia, on a concourse that has a long series of LED displays on support columns, running media campaigns for ClearChannel. […]
I am immediately declaring that I have no idea WTF these people are going on about, but my general sense is that an energy technology startup in Calgary is hoping to put a form of digital out of home ad screen in space, getting it up there via SpaceX. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Much has changed through the years in digital signage and digital out of home, but one thing that’s been pretty constant is how small businesses like the technology when they find out about it … but don’t want to pay for it. […]
The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major UK out of home media company has developed a whole service around it. […]
By Dave Haynes. When people in New York City raised a major stink about a barge on the river acting as a floating LED billboard, my first thought was that if they were upset with that, they will go thermonuclear when a media company tries to emulate what’s happening in China. Entire office buildings and central business district skylines are being turned into light shows and advertising boards. […]
If your advertisers aren’t highlighting the back-to-school efforts underway on your digital billboard, you are missing out on revenue! A recent survey projected 2021 spending per household for school averaging at a staggering $848.90. As the second biggest shopping event of the year, it provides plenty of advertising opportunities. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT As much as people in the digital signage industry are understandably excited and enthused by the appearance of more and more digital displays in public spaces, it’s important to remember that not everyone is in love with screens. There’s always some people who don’t like ad posters and billboards just because. […]
Admittedly, I had to look up micromobility when I got a press announcement regarding a tie-up between the ad-focused CMS software shop Broadsign and a company called Swiftmile, billed as “the pioneer in micromobility charging infrastructure and technology. […]
The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner to buyers and sellers across the global OOH ecosystem. […]
