The DPAA has pushed out the new version of an annual study the DOOH-focused trade marketing association commissions on the perceptions, knowledge and booking ... […]
Probably like many to most people, I kind of assumed the DVD and gaming rental business was largely a thing of the past, and ... […]
Photograph: Christopher Thomond/The Guardian Hat Tip to Paul Fleuranges for noting this … At least some of the residents of Manchester, England are in ... […]
The total advertising spend in the Digital OOH media sector is predicted to nearly double by 2023, which understandably gets a lot pf people ... […]
Four-sided LED displays suspended from ceilings are common in sports venues and seen here and there in the common areas of public spaces, but ... […]
Here’s more evidence of the mainstreaming of LED displays – in this case a scenario that has been using LED for a few years, ... […]
Amy Lynn Boisvert will oversee all digital ad operations at Wrapify. She will also work with brands and agencies to implement ‘Physical Retargeting,’ our digital remarketing service, and ‘Audience Porting,’ a true differentiator in the out-of-home space. The post New Director of Ad Operations, Amy Lynn Boisvert, Brings Unmatched Digital Experience to Wrapify appeared first on Wrapify Blog. […]
The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank ... […]
Sixteen:Nine doesn’t heavily cover the digital OOH industry for three main reasons: There’s more than enough broadly going on in digital signage to keep ... […]
A really good example of how AV, digital signage and IT services are converging is an Ohio IT managed services company called Velocity, which ... […]
The DPAA is once again doing its big annual Video Everywhere event in New York – live but also virtual in an interesting, COVID-era ... […]
A digital billboard doesn't have to be owned by a third-party advertiser. Having your own can draw extra attention to your brand. […]
Mood Media has acquired longtime competitor PlayNetwork from its owner Octave Group, bulking up Mood’s overall footprint for in-store media solutions like digital signage ... […]
The longtime audience measurement firm Quividi, which has been doing computer vision long before that name grew common, has added vehicle detection and classification to its feature set – with the intent of helping more accurately characterize motorist audiences for roadside digital OOH networks. […]
Via Digital Signage Pulse The age-old “those cameras are spying on me” thing, involving digital OOH ad displays, has reared its tiresome head yet ... […]
