The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability ... […]
Mobile billboards are more than just billboards. They’re space-smart because they are continuously moving and as a fact, they are also cost effective when compared to traditional billboards and other media of advertising. […]
Mobile billboards are, to put it in simple terms, moving billboards. They are most often found on the side of moving vehicles, such as in public transit and taxis, but they are most frequently seen on the side of large trucks. […]
A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign ... […]
Truck advertising is one of the most common forms of mobile advertising, used worldwide by many different types of companies such as Coca-Cola, McDonalds, and Walmart–the list is endless. […]
More and more marketers are testing out-of-home (OOH) placements as an alternative channel to digital mediums.… The post Why digital marketers are moving from display ads to OOH appeared first on Wrapify Blog. […]
To be successful in the business world, it’s important to have a clear and concise marketing strategy. But for many small businesses, crafting an effective marketing plan can be a daunting task. […]
In previous times, posters were usually made by hand. Therefore, people spent their maximum time and effort making posters. At that time, to produce engaging posters, firstly, people used to learn graphic designing skills, and then they practised it. […]
Image Source: https://pixabay.com/photos/roadsign-truck-peterbilt-vehicle-101241/ With the economy on the rebound, now is a great time to start a truck advertising campaign. Truck advertising is an effective and affordable way to reach your target market. Here are some expert tips to get you started. […]
(Source: Pixabay) If you take a look around, digital billboards are placed everywhere–they’re in metropolitan areas, on roads, and even in shops. The advertisements placed on these billboards are big, loud, and most importantly, effective in catching your attention. But have you ever wondered how they work? […]
The goal for any agency is to make a big impression for their clients. But this… The post Four OOH Market Strategies That Work appeared first on Wrapify Blog. […]
Ever wondered why some brand names are synonymous with the product itself? How does ‘cola’ represent all soft drinks? How does one ask for a Band-Aid and not an adhesive bandage? […]
There are many contributing factors that go into making a campaign successful. Some of these factors include the target audience, the ad’s message, the design of the ad, and the media outlets used to run the ad. It’s important to carefully consider all of these factors when designing and running a campaign. […]
Broadsign, the Montreal-headquartered out-of-home (OOH) advertising technology provider, announced the availability of Broadsign for System-on-Chip (SoC) beta. […]
A start-up put together by a former Posterscope executive has launched a solution it says provides a real-time audit trail for out of home ... […]
