While the first billboard was built in the early 1800s, OOH advertising is believed to have existed for 40,000 years. Advertisers are becoming more creative with their branding efforts as this medium sees improved methodology improvements every year. […]
I suppose erectile dysfunction is not a concern just for men, but they’re the ones who need to do something about it – which ... […]
The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest ... […]
The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the ... […]
As various countries are opening up after the pandemic, the footfall is slowly increasing, and the demand for home advertising is rising again. […]
GUEST POST: PAUL FLEURANGES, OPEN TO WORK I took the Metro-North Railroad out of New York City recently, and as I rode along the ... […]
If you are a business owner, then you are probably familiar with digital marketing already. Many would argue that digital marketing is the most effective and useful way of advertising and marketing one’s business in 2022. Other methods like television and radio simply aren’t effective anymore. […]
The media company that made its mark primarily with big digital totem displays in shopping malls is now putting smaller displays at grocery check-out ... […]
The Gaining Popularity of Truck Ads There are so many ways to advertise, the possibilities are endless. From billboards to mobile ads, we see advertisements around us whether we like it or not. […]
Writing about programmatic platforms for Digital OOH networks tends to make me a little antsy, because the ad sector has its own terminology and ... […]
When we think of out-of-home media in the past, we only think of traditional methods of brand promotion. However, thanks to technological advancements, out-of-home media now has a much wider scope, giving advertisers many options for digital brand promotion. For marketers on a tight budget, outdoor advertising is the best option. […]
There are hundreds of ways to advertise ranging from online to outdoor advertisements. We see them virtually everywhere we go–on trains, on billboards, and on the websites and apps we scroll through. However, one type of advertising that tends to get overlooked is those that are placed on trucks. […]
Search Engine Optimization, or SEO, is the practice of optimizing a website to increase its rank in the search engine results pages (SERP) for certain queries. In general, the higher the rank, the more traffic the website will receive from the search engine. […]
People who have been in the digital signage industry for a long time experience a lot of deja vu – seeing ideas come and ... […]
That big wraparound LED board that was announced earlier in the year for a hotel complex in the entertainment district of downtown LA has ... […]
