The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into ... […]
The World Out Of Home Organization has been around for decades, but under a French acronym that didn’t mean a lot to much of ... […]
UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, ... […]
Everywhere you look, there are advertisements: mounted to nearby streetlights, sandwiched between the editorial page and the advice section of your favorite magazine, and even affixed to the wall of the bus stop down the road. […]
COVID-19 has left a mark on the world, and it’s not going away anytime soon. In… The post A marketer’s guide to recessionary spending appeared first on Wrapify Blog. […]
The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a ... […]
E-paper displays are, by far, best known for the little e-readers people use instead of printed books. The core technology used for those readers ... […]
Every day, we are inundated with numerous advertisements wherever we go. When we’re scrolling on our devices, mobile ads will frequently appear. When we’re on public transit, buses and subways are decorated with various ads. […]
I’m not 100% convinced by the proposition here, but it’s nonetheless interesting that a digital OOH billboard in Los Angeles goes outside the normal ... […]
Also known as out-of-home media, outdoor advertising, and outdoor media, Out-of-Home Advertising (OOH) is a form… The post The not-so-brief benefits of out-of-home advertising appeared first on Wrapify Blog. […]
Billboard Insider has a fun little guest post up about a small market billboard campaign that used LEDs – but just two lights instead ... […]
No doubt that OOH advertising is now more popular than social media not just because of its efficiency but because of its engagement level. […]
Digital OOH networks of all different stripes have been trying for 20-plus years now to find a successful model for working with big retailers, ... […]
There are so many types of advertisements in the world. There are mobile advertisements that can be found on our devices, advertisements that decorate public transit and other vehicles on the road, and even as we walk through the streets. […]
Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing ... […]
