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What is outdoor and out-of-home advertising and how to create effective OOH ads (Broadsign)

By Rob Cote. Outdoor advertising, along with out-of-home advertising, is advertising delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media. These various formats account for thousands of locations and millions of screens and faces around the world. […]

resources.broadsign.com
Sun, Sep 25, 2022 at 10:04 AM

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Broadsign continues expansion abroad with new executive

Out-of-home (OOH) marketing technology developer Broadsign welcomes OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Courtesy Broadsign Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. […]

signmedia.ca
Tue, Mar 15, 2022 at 1:19 PM

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Forced Perspective “3D” LED Advertising Takes Off in London (AV Magazine)

… production company voodooh, who posted a video of… · …By Guy Campos. A giant watch which appears to rota… […]

avinteractive.com
Thu, Jul 15, 2021 at 10:15 AM

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How OOH is Impacting the Healthcare Industry

Since the beginning of the pandemic, the healthcare industry has been at the forefront. Several different pharmaceutical companies have created vaccines that are now being distributed around the world, meaning that the pandemic is coming closer to an end. […]

movia.media
Tue, Jan 26, 2021 at 2:00 PM

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Creatives, Technologists Develop Positive Dynamic Campaign About COVID-19 Recovery

A group of creatives, agency people and technologists have developed a different take on public service announcements focused on the COVID-19 pandemic. […]

sixteen-nine.net
Thu, Jun 11, 2020 at 7:39 AM

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Join the Total Recovered campaign and spread the good news we could all use

We’ve had a steady stream of upsetting events over the past several months, which makes it especially important to remind ourselves of the good things that we can celebrate. […]

broadsign.com
Wed, Jun 10, 2020 at 2:00 PM

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Ask the Experts: What is the most influential change you’ve witnessed in OOH?

…users.   What voodooh is quietly seeing is g… · …This is the launch of our Ask the Experts content … […]

emcoutdoor.com
Thu, Nov 21, 2019 at 1:38 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

…ground. Global with voodooh for Westfields. … · …Escalator Digital Ribbons in London Underground. G… […]

oohtoday.com
Sat, Oct 26, 2019 at 9:40 PM

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‘Escalator Ribbons’ Offer Seamless Creative Opportunities for DOOH Campaigns (Issue Wire)

…rground stations by voodooh for Global. The connec… · …Big brand advertisers including Lancome, Tom Ford,… […]

issuewire.com
Thu, Oct 17, 2019 at 5:28 PM

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The case for digital OOH operations: double your tech teams

…h is precisely what voodooh, the company I co-foun… · …363"] Keith Nilsen, voodooh[/caption] The Digit… · …tal OOH campaign by voodooh[/caption] And it’… · …y Broadsign invited voodooh to their Creative Pane… · …s. Keith Nilsen, voodooh founder. To learn a… · …. To learn about voodooh, visit: https://www.v… · …visit: https://www.voodooh.com/… · …It’s all about two words - digital operations. T… […]

Editorial
Mon, Apr 1, 2019 at 8:17 PM

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Why do so many DOOH campaigns still fall short?

…, Keith Nilsen from voodooh, and Ric Albert from G… · …“DOOH needs to break free from its traditional r… […]

broadsign.com
Thu, Mar 14, 2019 at 8:31 AM

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Blending tech and creativity for better dynamic DOOH

“Double your tech teams.” It’s as much sound advice as it is a long-running plea by Keith Nilsen, co-founder of the digital out-of-home (DOOH) creative, development and technical operations company Voodooh. As the DOOH industry has developed, media owners have met an increasing need to incorporate analytics, external data feeds, and various other services into their basic out-of-home setups. […]

broadsign.com
Wed, Mar 6, 2019 at 4:35 AM

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The recipe for a great DOOH campaign

…h Keith Nilsen from voodooh, and Oskar Op de Beke … · …“Tell an amazing story.” To get people engaged… […]

broadsign.com
Thu, Feb 28, 2019 at 9:57 AM

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UK firm backs first digital out-of-home ad network launch in Kenya (Business Today)

…and content experts voodooh from the UK.  … · …Intime Stone Media, the Kenyan-based digital media… […]

businesstoday.co.ke
Thu, Feb 14, 2019 at 1:11 AM

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How we bought Harmon Corner programmatically at DSE this year

We’ve been exhibiting at DSE for 13 years now but we did something a little different this year. As you might have noticed, we weren’t just present in the conference hall, we were front and center on the Las Vegas Strip. We placed an ad on Harmon Corner: bought, sold and delivered fully through automated programmatic buying. […]

broadsign.com
Thu, Apr 5, 2018 at 9:43 AM

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