Why do so many DOOH campaigns still fall short?
“DOOH needs to break free from its traditional roots.” While we in the industry know that digital out-of-home has become so much more than the traditional print roadside billboard, it would seem that many creative agencies, brands and media buyers have yet to get the memo. Oskar Op de Beke, creative lead at Kinetic Worldwide, is on a mission to change this. […]
Thu, Mar 14, 2019 at 8:31 AM