Press Releases

Volta Media™ Network says it “Enables” 3D Ad Campaigns Across Its Network of DOOH Screens (Volta Charging)

In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brand’s website. […]

Volta
Fri, Oct 14, 2022 at 12:10 AM

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UK Out-of-Home Advertising Revenue up +79% in First Half of 2022 (Outsmart)

Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported. […]

Outsmart
Thu, Oct 13, 2022 at 11:07 PM

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DOOH makes up over 45% of total OOH ad revenue in the APAC region (World OOH)

WOO APAC Forum: Region set to benefit from growth trends and positive dynamics, says WOO’s Goddard. World Out of Home Organization (WOO) President Tom Goddard spoke to over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week. […]

World OOH
Thu, Oct 13, 2022 at 4:02 PM

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3D wayfinding and digital signage firm 22Miles becomes exclusive global distributor of sustainable digital signage tech ecoPUK

Peachtree Corners, GA – October 13, 2022 – 22Miles, provider of experiential 3D wayfinding and digital signage technology, has signed exclusive global distribution partnership with ecoPUK, the creator of the “Sustainably Smarter Signage” solution. […]

Lexie Gardiner
Thu, Oct 13, 2022 at 9:36 AM

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Australian DOOH ad operator The Media Shop to deploy The Broadsign Platform to power and expand its convenience store network (Broadsign)

Sydney, Australia – October 12, 2022 –Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today announced a partnership that will fuel the growth of TMS’ network of retail signage. […]

Broadsign
Tue, Oct 11, 2022 at 9:17 PM

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US media buyers increase new budgets and reallocation of budgets from other media into programmatic DOOH (VIOOH)

VIOOH, the premium global digital out of home (DOOH) supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels. […]

VIOOH
Tue, Oct 11, 2022 at 8:32 PM

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Vistar Media and Place Exchange make their unified auction tools interoperable to enable joint mediation for programmatic DOOH buys (BusinessWire)

Two programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - have integrated each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. […]

BusinessWire`
Mon, Oct 10, 2022 at 12:10 AM

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CES 2023 in-person show will take place January 5, 2023, on track to be the largest post-pandemic tech event to date (PRNewswire)

The Consumer Technology Association predicts that CES® 2023 will likely be the largest in-person, audited business event to take place in the U.S. since early 2020. The show footprint is on track to grow more than 40% larger than CES 2022. […]

CES via PRNewswire
Sun, Oct 9, 2022 at 2:16 PM

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Self-serve omnichannel programmatic ad platform StackAdapt adds DOOH inventory from Vistar Media (Businesswire)

By adding digital out-of-home advertising to its multi-channel capabilities, StackAdapt creates a new channel to target users and drive new net growth. Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Additional inventory that helps form a holistic approach for a client’s digital marketing plan. […]

Businesswire
Thu, Oct 6, 2022 at 4:05 PM

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Second largest federal credit union takes over advertising space at the the Concourse C Connector at Washington Dulles International Airport (PRNewswire)

Clear Channel Airports has signed a new multi-year, multimillion dollar sponsorship with PenFed Credit Union that includes a brand takeover of the Concourse C Connector at Washington Dulles International Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA). […]

PRNewswire
Wed, Oct 5, 2022 at 12:55 PM

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JCDecaux acquires a new legal status as a European company (Globenewswire)

JCDecaux SA (Euronext Paris: DEC), The registration of JCDecaux SA as a European Company, which was approved by the Combined General Meeting of Shareholders on May 14th 2020, became effective in the Trade and Companies Register on September 27th 2022. This new legal status reinforces the European dimension of a global Group for all its stakeholders. […]

Globenewswire
Tue, Oct 4, 2022 at 7:25 PM

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Newly-launched DOOH Taskforce within Prebid.org aims to simplify and drive transparency across programmatic supply chain

Hivestack's CTO appointed Chairman of Prebid's DOOH Taskforce. The Prebid DOOH Taskforce's purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation. MONTREAL, Oct. […]

Newswire
Tue, Oct 4, 2022 at 7:04 PM

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OAAA/Harris report says most social media users see OOH ads in their feeds

WASHINGTON, Oct. 4, 2022 /PRNewswire/ -- TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind (81% & 80%, respectively), and more than three-quarters of Snapchat and Twitter users also say they often see OOH ads in their feeds (78% & 76%, respectively). […]

PRNewswire · Promoted content
Tue, Oct 4, 2022 at 12:11 AM

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Planar Releases Fine Pitch, High Bright LED Video Wall Displays for Close Up Outdoor Viewing

Planar Luminate Ultra Series enhances viewing angles, supports comfortable viewing from as close as six feet and allows customers to build a fine pitch outdoor video wall of any size.  PORTLAND, Ore.--(BUSINESS WIRE)-- Display manufacturer Planar has released a fine pitch, high bright outdoor LED video wall designed for up close viewing. […]

Businesswire
Tue, Oct 4, 2022 at 12:11 AM

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NHL launches dynamic digital signage beginning this season (NHL)

The National Hockey League today debuts Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising that will launch for the 2022-23 season. […]

NHL PR
Mon, Oct 3, 2022 at 7:58 PM

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