"They like 'bricks and clicks,'" he said referring to physical stores and online shopping channels. "The research revealed they didn't like to click on ads, but did notice billboard advertising. ...It's critical for brands to develop a cohesive strategy, across both online and offline, that caters to their unique preferences. […]
This is in line with a 2017 law which bans advertisement billboards within 250 meters from main roads and highways for safety reasons. The legislation met with strong opposition from outdoor advertising operators some of whom attempted to bypass it by replacing advertisements with gigantic Czech flags and other non-commercial posters. […]
The Agence de mobilité durable will be able to implement digital signage and smart sensors to aid in parking management. They will also have the mandate to develop a tariff modulation strategy. […]
If finding a free half-hour to talk is any indication, Refik Anadol is one busy, popular guy right now. That likely owes a lot to the mind-blowing data visualization work he’s been doing lately in public spaces. He’s a Turkish-born digital media artist who now has a busy studio in Los Angeles doing what he calls parametric data sculptures for public art spaces. […]
Reports say Google are in the process of entering the out-of-home (OOH) programmatic advertising space in Germany, with plans to later expand to the US and UK. Although Google officially denies the report, the company has previously experimented with programmatic ad buying platforms for OOH ads using Double Click (now GoogleAds) - so any renewed interest is significant. […]
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Despite Facebook's obvious love of OOH as a medium - you can't walk around London without avoiding its presence at the moment - I can't see it buying up an OOH contractor any time soon. […]
In 2017 in the US (the largest media market on the planet), Apple, Google, Amazon, and Netflix made the top 10 spenders and users of OOH. This is driving growth in one of the oldest forms of marketing and is one reason why the category is the only traditional channel expected to grow this year. […]
The suit alleges that certain Tovis touch display products which are used by Scientific Games in their gaming machines infringe 3M’s U.S. Patents 8,179,381; 9,823,786; 8,274,494; and 8,704,799. Metal mesh conductor technology is widely used in the construction of projected capacitive touch sensors for consumer and commercial applications. […]
Dino Burbidge sees terrible examples of OOH ads all the time, which are habitually "campaign extension" billboards where advertisers are not embracing the location and behaviour of the audience, and just doing a quick copy/paste job from the latest campaign. "'That’s how it’s always been done' syndrome is the issue with a hint of 'it’s cheaper that way'," explained Burbidge. […]
From spotlighting campus events to showing highlights of Saturday's football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of the latest digital signage technology to communicate quickly and effectively with staff and students. […]
We will probably never get a public story about the three-dimensional, robotic direct view LED display that Coke spent an unknown PILE of money on for Times Square. If you were a contractor and influenced the decision to do that, you’re keeping quiet and saving face. If it is your tech, you are definitely not saying anything. […]
The same company that put together the sync’d LED messaging and ad displays at NYC’s busy Fulton Center has done a similar job at the new Pier 17 at the Seaport District in Lower Manhattan. The technology service provider ANC has installed and now manages a new digital media network that includes more than 2,000 square feet of 4mm outdoor LED integrated throughout the complex. […]
The company announced today that it’s just starting to deliver its ACeP products to clients for digital signage. E-Ink has launched three color displays before ACeP: Spectra, Prism, and Triton. You may have seen them in retail settings on electronic shelf tag labels. […]
The contract, which was previously held by a competitor, covers the design, installation, upkeep, operation and maintenance of 195 bus shelters, 120 2m² city information panels (including 35 digital panels), 50 8m² city information panels, and 35 free standing panels, for a total of 733 outdoor advertising spaces in all. […]
Out of home Advertising has been revolutionised by digital technologies over the last few years. This seminar will share the latest opportunities for Brands within Digital OOH – the insights, the choice, the high impact formats and the data available to plan and measure digital ooh campaigns alongside your other marketing plans. Agenda and more to follow. […]
