Hill’s exit comes after a disappointing year for cinema advertising, which saw a 9.7% decline in agency spend compared to 2017, according to Standard Media Index numbers released earlier this month. In December, things were even worse, with agency spend down 38.1% compared to a year before, making cinema the worst performing medium. […]
The 60 NanoLumens displays were broken down into a variety of sizes and types and installed all around the McCarran Terminal 1 baggage claim area.The largest among them were soffit displays, with six of these being installed on the walls surrounding baggage claim — all of which were 4mm Performance Series displays measuring 64’ x 9’. […]
Billboard ‘wars’ have been with us since the beginning of commerce and competitive brands. That is to say since the beginning of OOH time. While ads talking to each other are nothing new to advertising or OOH, Rave’s read serves as a reminder of the effectiveness of OOH and importance of calling on competitive brands. […]
If a lease clearly and unambiguously shows that it was the intention of the parties to provide for perpetual renewals, the lease is likely to be considered valid and enforceable. However, this sort of lease provision is not recommended, as it might be subject to challenge by a savvy Lessor. If you have this type of lease renewal provision, be sure to exercise caution. […]
Property owner Brookfield and consultant Sensory Interactive have selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to supply and install a system of large-scale exterior LED displays at the legendary Brill Building in New York’s Times Square. Sensory Interactive directed the procurement process for Brookfield and is also providing documentation and project management services. […]
Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh. […]
The Dallas Mavericks have recently reactivated an augmented reality (AR) campaign featuring star player Luka Dončić through the end of the NBA season. It’s the largest augmented reality installment on the Facebook platform and is live in the heart of Downtown Dallas. The back of the Downtown YMCA building (601 N. […]
I’m not totally sure LG has publicly shown its LED on transparent film product in Canada, but if not, that will change next week at a retail marketing and tech event in Toronto, called Dx3. LG is working with Montreal’s iGotcha Media on a couple of showcases for the annual trade show, including a demo of tech that’s been showcased the last couple of years at ISE and InfoComm. […]
NEXCOM – DSE Booth Number 3248 Why do people going to DSE need to put your company on their Must See list of booths? NEXCOM is a leading platform provider that is focused on exceptional customer service and utilizing the latest technology for its intelligent solution offerings. […]
Guest Post: Ellyce Kelly, Visix Ellyce Kelly Data drives everything – employee performance, business decisions, marketing strategies and more. It’s likely that you’re already collecting, collating and sharing lots of metrics, so why not put them on your digital signs? It provides transparency and can help to both educate and motivate employees, customers and visitors. […]
The big distribution firm SYNNEX, which describes itself more formally as a business process services company, has partnered with Microsoft to “build and power a cloud-connected digital signage solution. […]
The rebrand will integrate three companies – Brite Media Group, Mesmerize Marketing and Clean Zone Marketing – that will all now operate under the Mesmerize moniker. Mesmerize Marketing and Clean Zone Marketing were acquired by Brite Media Group in the last two years. […]
We take a look at the world of digital signage. We discuss the products showcased at Integrated Systems Europe, what to look forward to at Digital Signage Expo 2019, and integrating retail analytics with digital signage. Host: Llanor Alleyne. […]
The partnership will allow Regital to integrate VIOOH’s technology into its existing programmatic portfolio to help drive DOOH campaigns for its brands and agencies. Regital - launched in 2011 by husband and wife team Ian and Michelle Vint - says the partnership will help it to create "dynamic DOOH creative campaigns" that are based on "data-driven insights". […]
Pikasso Mali is established in the main 18 cities and towns of the country with an inventory of more than 290 4x3 Billboards and 20 Rooftops in Bamako, thus offering a national coverage and a strong presence in the capital. […]