Editors’ Picks

JCDecaux uses lobbyists to protect its street furniture investments in NYC (OOHToday)

JCDecaux has major investment to protect in NYC. In 2015, JCDecaux took over a $1 Billion, 20 year franchise agreement of the city’s bus shelters, newsstands and automated public toilets. Who would have thought #JCDecaux would be the number one #OOH company and number 4 overall of companies that spent the most on outside lobbying firms? […]

oohtoday.com
Tue, Mar 5, 2019 at 10:09 PM

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DOOH network operator Phoenix Vision joins DPAA

Phoenix Vision is a growing digital out-of-home (DOOH) provider and technology administrator for its Digital Billboard Network (DBN). Phoenix Vision has placed over 380 screen installations and is expected to grow to over 1,000 by the end of 2019. […]

dp-aa.org
Tue, Mar 5, 2019 at 8:27 PM

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OOH Beer Wars Continue In Milwaukee (OOHToday)

Bud Light brought its anti-corn syrup, anti-Miller/Coors campaign to Miller’s home town, Milwaukee. Famous as a once thriving city that made beer famous, second only to St Louis, (Millennials might claim Grand Rapids, Michigan as the new beer capital), we love the dollars directed to #OOH. Bud Light continues its Super Bowl beer battle with Miller Lite by buying five billboards in Milwaukee. […]

oohtoday.com
Tue, Mar 5, 2019 at 8:09 PM

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Free ARF webinar on how to make a case for OOH in media plans

Research from the Advertising Research Foundation explores OOH's role in multi-media plans Horst Stipp, EVP of Global Business Strategy at the ARF, will present results from a recent research study on the importance of a balanced media plan, and the incremental benefits of adding additional channels – including OOH – to any plan. […]

Tue, Mar 5, 2019 at 8:08 PM

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Digital billboards in Alabama run public service announcements during tornadoes (Billboard Insider)

Tornados damaged parts of Alabama this week. Neil Bell tells Insider that New South Outdoor’s Auburn plant was undamaged but the company used its digital signs to do lots of public service advertising. […]

billboardinsider.com
Tue, Mar 5, 2019 at 7:49 PM

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Zenith: Automotive ad spend on TV to decrease, OOH spend to increase fractionally (Radio Ink)

“We expect radio, cinema and out-of-home to either maintain or fractionally increase their share of automotive advertising between 2018 and 2020. Radio – which many consumers experience in their car – works particularly well for automotive brands, attracting 7.3% of auto ad spend, compared to 6.0% of ad spend across all categories globally. […]

radioink.com
Tue, Mar 5, 2019 at 6:31 PM

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Forbes: Amazon’s Push Into Adtech Signals The Break Up Of An Advertising Duopoly

If you work in technology, failing to plan for what lies around the corner is tantamount to planning on failing. In 2019 Amazon will disrupt the duopoly as it establishes itself as a primary distribution channel and, likely, outstrips Google and Facebook in terms of the conversion rates and industry innovation it offers to buyers. […]

forbes.com
Tue, Mar 5, 2019 at 4:30 PM

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How to Create Billboard Ads that Spark Joy (DSConnection)

As I help lead teams of designers across the country, working with myriad brands and ad agencies, I have developed 7 fundamental ways that any of them can have success when asked: “What can we do to make our billboards better? […]

digitalsignageconnection.com
Tue, Mar 5, 2019 at 10:17 AM

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Ooh!Media ups Western Australia focus with new Perth office (AdNews)

Ooh!Media is set to make a bigger push for a slice of the Western Australia (WA) market by setting up a new dedicated Perth office. Following the acquisition of Adshel last year, which is now known as Commute by Ooh, the business has more than doubled its footprint in the state, with its portfolio in WA now including 850 digital panels and more than 2,150 classic signs. […]

adnews.com.au
Tue, Mar 5, 2019 at 2:20 AM

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An OOH Success story: Candice Simons – Founder, President & CEO, Brooklyn Outdoor

The four divisions of Brooklyn Outdoor include traditional outdoor, digital marketing, hand-painted murals, and experiential marketing. With offices in Detroit, New York, Los Angeles, and Chicago, the company has subsequently emerged as a regional and national force. […]

underdog.nyc
Tue, Mar 5, 2019 at 12:07 AM

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New DOOH study shows highest ad recall in airports, train stations and public transit (Edison Research)

46% of Americans 18+ who recalled seeing a display in the past month agree that digital video displays are a good way to learn about products and services, while more than a third (35%) take the sentiment a step further and agree that these displays are “engaging.” Finally, people take action subsequent to engaging with DOOH displays. […]

edisonresearch.com
Mon, Mar 4, 2019 at 11:43 PM

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How to target DOOH audiences in crowded public spaces (DSConnection)

“The technology exists today to allow camera, beacon or cell-phone data creepiness to identify who the audience is.” STEVE GLANCEY, Vice President Business Development – ScreenFeed Content. “The first thing to consider is that there’s targeted, and there is hyper-targeted. […]

digitalsignageconnection.com
Mon, Mar 4, 2019 at 6:55 PM

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Formetco Releases Unifying Software Platform for All Digital Billboard Brands (OOHToday)

Formetco’s F360 Enterprise Grade Software Platform, is new web-based software, which serves as a single interface to manage the health, service and schedule of digital billboards. […]

oohtoday.com
Mon, Mar 4, 2019 at 6:43 PM

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Trends in billboard ad design (Billboard Insider)

I’m seeing a lot clients doing seasonal branding. Also, overall I’m seeing people change out their creative more often, instead of sticking with one design a year. Another trend I’m seeing is social media is being included in everything now, either a hashtag or a logo for Instagram and facebook always seems to make its way in. […]

billboardinsider.com
Mon, Mar 4, 2019 at 6:19 PM

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Philadelphia and Intersection in dispute over ads on Link DOOH kiosks (Billboard Insider)

Insider’s take: This looks to Insider like regulatory overreach. Look at the ad on the kiosk above. Who’s being targeted? […]

billboardinsider.com
Mon, Mar 4, 2019 at 6:16 PM

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