Editors’ Picks

Indian OOH to grow at 12-15% in 2019: Posterscope India

Digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options. […]

exchange4media.com
Wed, Mar 6, 2019 at 5:07 PM

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Location-based DOOH tech firm Hivestack hires VP to handle growing programmatic ad sales

Matthew Oliver will be joining Hivestack as Vice-President of Sales. Based out of New York City, Oliver will lead all demand-side sales initiatives in the U.S. and Canada, and will report directly to Chief Executive Officer Andreas Soupliotis. […]

hivestack.com
Wed, Mar 6, 2019 at 4:40 PM

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Why Transport of London’s ban on junk food advertising is a “nanny-state” overreach (Billboard Insider)

The policy is having unintended consequences. Insider’s take: Junk food ad bans are hard to implement. Everyone thinks they know what junk food is but turning it into a reasonable regulation is difficult. […]

billboardinsider.com
Wed, Mar 6, 2019 at 10:37 AM

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The Recipe For A Great DOOH Campaign (Grand Visual)

To get people engaged, and to give your campaign another life, a solid story is a must. This is how a piece of digital out-of-home content goes from a simple advertisement to having a true impact on people’s lives. […]

grandvisual.com
Wed, Mar 6, 2019 at 10:35 AM

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16:9: ISE Podcast Chats: SodaClick On HTML Creative Templates; Plus New Transparent LED Film From Inotouch

ISE already seems like a long time ago, and I had to go into my digital recorder’s SD card to look over what interviews I had not yet dug out and made ready for podcasts. This episode features a couple of shorter interviews with companies that I bumped into, in and around ISE’s largely dedicated digital signage hall. […]

sixteen-nine.net
Wed, Mar 6, 2019 at 10:11 AM

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3 Top Uses for Digital Signage in Banking (Allsee)

How do banks keep connected to their customers as visits to branches fell by a massive 26% in just a 5 year period1? Despite a shift to online banking many actively rely on local bank branches for day to day banking. […]

allsee-tech.com
Wed, Mar 6, 2019 at 5:40 AM

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PennDOT: Philadelphia’s Digital Signage Wi-Fi Kiosks Could Violate Ad Rules (GovTech)

Because ads are illegal on state and federal roads, some of Philadelphia’s digital kiosks that have ads on them might put federal funding in jeopardy, according to the state's transportation department. […]

govtech.com
Wed, Mar 6, 2019 at 1:04 AM

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Nine Best Outdoor Advertising Campaigns According to Forbes (OOHToday)

Below are ‘The Best’ 9. Not a bad list. The first two, South Park and Pink Wall are a slow start. […]

oohtoday.com
Wed, Mar 6, 2019 at 12:43 AM

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Small City School Lives Big with Digital Signage (RiseVision)

Blue Earth Area was awarded the grant and went to work solving the problem with digital signage. They installed two displays at their K-7 school and one display at their high school. They are scheduling their displays to promote several things throughout the day. […]

risevision.com
Wed, Mar 6, 2019 at 12:10 AM

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Poor Data Quality Is Hurting Location-Based Campaigns—Here’s How to Fix It (Street Fight)

Location data has a two-prong dilemma—it’s being both being misused and used in the wrong ways. There is simply no transparency in the location data ecosystem. This leads to a race to the bottom for location quality and location data value. […]

streetfightmag.com
Wed, Mar 6, 2019 at 12:08 AM

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16:9: My Day One Impressions From The Shoptalk Retail Show In Las Vegas

I am in Las Vegas attending Shoptalk, a retail tech conference that has some 8,400 attendees and a way bigger trade show hall than I expected. The conference side of Shoptalk is what compelled me to get on a long flight here, just three weeks before I need to be back for Digital Signage Expo. The organizers have keynotes, five conference tracks and lots of on-the-floor mini-theatres for vendors. […]

sixteen-nine.net
Tue, Mar 5, 2019 at 11:28 PM

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AdWeek: A Guide to Maneuvering SXSW 2019’s OOH Discussion Panels

With the availability of mobile data and increased OOH activations from DSPs, we are seeing and learning the true contributions that OOH can make across the entire marketing funnel. […]

adweek.com
Tue, Mar 5, 2019 at 11:25 PM

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Outfront’s revenue is driven by digitization (Billboard Insider)

The number of transit digital displays increased 200% during 2018 and will increase even faster in the next few years. There will be 50,000 screens in New York alone. […]

billboardinsider.com
Tue, Mar 5, 2019 at 11:22 PM

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The dos and don’ts of digital signage design (Installation-International)

There are some key principles that digital signage designers should follow in order to engage customers, event-goers or even employees. Digital signage should be used for more than just displaying static messages on screens. Used effectively, the level of interaction and engagement that can be generated is far more than what can be achieved with non-digital options. […]

installation-international.com
Tue, Mar 5, 2019 at 11:20 PM

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New Digital Signage Products to See at DSE 2019 (DSConnection)

Among the more than 250 vendors that will be exhibiting on the show floor, many of them will be introducing new products at DSE 2019, including: ABCOM’s 58” Swedx 4K Lamina Kiosk is one of the world’s thinnest 4K commercial touch display kiosks – warm, inviting materials attract people from a distance and with <3” depth, it allows for interactive experience while occupying minimal space. […]

digitalsignageconnection.com
Tue, Mar 5, 2019 at 11:17 PM

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