One diamond chain discovered a different way to get clients to try on various rings without even having to reach into the case. Helzberg Diamonds recently upgraded seven locations in the U.S. with its Diamond Room Experience, an AR digital signage experience. […]
An incredible 80% of marketers say they plan to boost their use of location data over the next two years, and in the U.S. alone, it’s expected that location-based advertising spend will reach $38.7BN by 2022. In order to achieve those goals, marketers will have to work closely with top location data providers. […]
This week 24 people moves in Agency, OOH planning and buying services, new hires, promotions, OOH Providers and Sellers. […]
Pattison Outdoor is Canada’s leading out of home company with a plant in 200 markets in Canada. The company is active in the billboards, airports, transit, ferry and digital place based sectors. Randy Otto is the firm’s President. […]
SNA Displays, a manufacturer of custom LED display solutions, joined DPAA in 2018. Mel Stott sat down with Mitch Leathers, SNA’s Senior Director of Communications, to learn about how the company competes in the glutted LED display market. What is SNA Displays? […]
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards and Newspaper Kiosks throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million. […]
The pace and energy at which this industry continues to evolve, especially in Out Of Home, demands diversity of thinking and flexibility. I’ve worked at five different agencies, had eight different roles and worked on dozens of different clients and only now do I feel equipped enough to stick my head above the parapet. […]
Ranked in order of OOH spending, the top 15 advertisers in 2018 were Apple, McDonalds, Geico, Netflix, Google, American Express, Metro By T-Mobile, Amazon, M&Ms, Chevrolet, Facebook, Universal Pictures, Coca-Cola, AT&T and Comcast. Apple and McDonalds have retained the top two positions for the sixth consecutive year. […]
Australian outdoor net media revenue grew 9.8 per cent for the three months to December relative to the prior year. This was a very credible result given the slowdown in advertising revenue growth for other forms of media. For calendar 2018, outdoor advertising revenue increased 10.8 per cent. […]
Talon has acquired Grandesign, an indie OOH media agency headquartered in San Diego, for an undisclosed sum, as it boosts its expansion efforts in the U.S. Grandesign’s experiential division was not included in the deal, so it will operate as a standalone entity while still acting as a strategic partner of sorts to Talon. Grandesign’s six offices in San Diego, Denver, St. […]
Combining data, technology and OOH expertise, the Campaign resulted in 8,400 people clicking through and electing to head to a McDonald’s. Measurable return for OOH. Google owned Waze, credited 6.4 million mobile ad impressions and 1.9 million unique users reached. […]
If there was a broad theme I could pick up from two days of listening to various retail operators and investors, and wandering the exhibit hall of Shoptalk, it was personalization. Just about anyone I heard spoke about a need for retailers to create a shopping experience that was more relevant and personal to each buyer. […]
Billboards have been driving customers to quick-service locations since the 1860s. Today, they continue to be impactful reminders of where to eat on the road. But because contemporary consumers are inundated with even more information from so many channels, getting their attention requires a bit more reinforcement. […]
Digital signage is shaking things up in the game of dynamic interactions with clients. Therefore, here is a simple step-by-step guide to show you what you need to know about your customers. […]
Before you even think about digital signage, you need to ask yourself a few questions. A few weeks back, we covered eight questions you should ask vendors about their products, but you also need to ask a few questions to yourself about how you intend to measure the success of your digital signage project. What's my KPIs? […]