What are some use cases? Jacob Brewer shared a user case still in the testing phase: an AR training simulation. CKE Restaurant Holding, the owner of Hardee's and Carl Jrs., is working on a system that will show employees virtually how to build a menu item step-by-step. […]
“The ability to build out “Deals” on the Vistar platform and communicate with DSPs and digital buyers is extremely useful to us. The platform now allows for our inventory to be more discoverable, which is crucial as the largest digital out-of-home company in the U.S. and is a key to our success in the programmatic space. […]
The cool thing about both of these businesses -- billboards and surety, and we'll talk more about surety, because I think people get billboards -- they both have good economics. Billboards is one of the few places in advertising that's actually growing and becoming more meaningful and it works very well. […]
Clear Channel Sweden developed a campaign whose images change in real time based on the emotions of passers-by, using publicly available data. It relies on a bespoke algorithm that analyzes data within Google searches, social media, news articles and travel traffic information to interpret if people are likely to be feeing sad, anxious, tired, stressed, irritated or afraid. […]
Ford Motor Company uses weather-based triggers that identify conditions when weather is most likely to drive consumer behavior. WOW Media —28 second video. Celebrating International Women's Day: Times Square on Nasdaq Digital Screen. […]
Out of Home has been a GDP business since 1990. US Out of Home revenues grew 4.1%/year for the past 38 years versus 4.5% growth in the US economy. Out of Home is cyclical and declines during economic recessions. […]
It’s one thing to get an out-of-the-blue birthday call from a friend. It’s another to get 20,000 from strangers around the world. […]
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Venue: Garfield House 86 Edgware Road London W2 2EA Date: Wednesday May 15, 2019 08.45 Registration 09.30 – 16.45 Conference 17.00 Close REGISTRATION for ONE PERSON includes tea/coffee breaks and a buffet lunch. […]
Venue: The David Lean Room, BAFTA, 195 Piccadilly, London W1J 9LN Date: Thursday May 16, 2019 08.45 Registration 09.30 – 16.45 Conference 17.00 Close REGISTRATION for ONE PERSON includes tea/coffee breaks and a buffet lunch. Multiple registrations can be made by simply increasing the number of items to be added to the cart. […]
A great infographic on why it’s good to be in the out of home business. Insider took this form PJ Solomon’s March 2019 Media Monthly. Insider thanks Mark Boidman for permission to reprint. […]
Pilkington North America (NSG Group) – DSE Booth Number # 2834 Why do people going to DSE need to put your company on their Must See list of booths? Glass is a key component of digital signage and displays and we will have a number of experts there available to answer any questions thrown at us and provide technical support. […]
ONELAN – DSE Booth Number #3025 Why do people going to DSE need to put your company on their Must See list of booths? * ONELAN is an industry leader in all things digital signage. […]
Founded in 1999 in a single market, Branded Cities has grown immensely, now with nine sales offices in twenty markets boasting an inventory of nearly 3,000 assets, including some of the most sought-after, recognizable displays in key markets within Canada and the United States. […]
We are seeing several trends emerge, both on the technology side and the application side, such as force sensing sensors and apps specifically built for touchscreens. Digital Signage Today spoke with Luke Wilwerding, senior director of North American sales at Elo, to get his perspective on the biggest trends in the touchscreen space. Q. […]