Contractors have started work on a project that will light up New York's Times Square even more. TSX Broadway, as it is known, will be a "branded beacon," 46 floors of retail, entertainment and accommodation. […]
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. One of the most significant developments in DOOH advertising is the ability to use geo-location data for attribution, targeting and measurement. […]
Samsung Electronics topped the global commercial display market with a quarter share in 2018, continuing its lead for the 10th consecutive year, a market report showed on March 18. According to industry tracker IHS Markit, the South Korean tech giant’s commercial display products accounted for 25.8 percent of the global total last year. […]
Having Google’s sell-side and buy-side services plus Adobe’s buy-side services means more transaction volume. This should motivate more DOOH Publishers and Buyers to get up to speed quickly on training their teams on Private & Open deals and improve their tech stacks with better audience targeting capabilities. […]
Mappedin – DSE Booth Number #1636 Why do people going to DSE need to put your company on their Must See list of booths? In the Mappedin booth, you will find 3D, interactive maps for a variety of industries including shopping centres, retail, and healthcare. […]
Carousel Digital Signage – DSE Booth Number 2627 Why do people going to DSE need to put your company on their Must See list of booths? The broad adoption of digital signage has made ease of use more than important ever. The digital content management software at the foundation of Carousel is easy to use and navigate, and built to help businesses keep their content fresh. […]
Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread misuse of both prescription and non-prescription opioids. […]
Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that can compete effectively against online search, social, video, and display advertising. […]
Shuttle is marketing what looks to be a very beefy media player that can play out four distinct 4K signals from one fairly teeny package. The DH02U series is touted as the company’s first four HDMI output PC, with up to 4K UHD resolution for each of four potential display channels. […]
I think Toronto-based Capital Networks may be the longest-running sponsor of the annual 16:9 Mixer ahead of Digital Signage Expo, going back many, many years. I have known these guys for 20 years and think I was, when I ran ops for a digital OOH company, one of the software company’s larger clients. […]
This is an edited transcript of a talk that The Drum’s Promotion Fix columnist, Samuel Scott, recently gave at The CMO Network in the UK. The marketing industry had so many expectations of the digital world. For example, everything would be real, measured and trackable. […]
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard. […]
This truly global destination also offers us a great location to celebrate our 60th anniversary. Congress title and theme. “The Fame Game” – Building brands with OOH. […]
Digital signs are already changing the world, and with new technologies, the information and content shown will be even more relevant to each viewer. As audience demographic data technology evolves, so too can targeting and messaging techniques. Perhaps one day, every screen in every city will be augmenting the lives of citizens. […]
"Taylor has articulated a very real challenge," says Primesight's director of insight and innovation, Mungo Knott. "Digital OOH advertising is great, but that doesn't mean that classic OOH is not." Knott says in the classic large format market there is a "fundamental problem" of price being the driving competitive focus whilst effect is undervalued. […]