Potential order value during contract term 3 years with option of 2 years extension is approx. 40 MSEK. ZetaDisplay is a provider of digital signage to major retail and service chains in Northern Europe. […]
The trend that stood out for Shepherd is the growing use of data. "There is a growing confidence around using data to help inform the use of environments and formats, in particular location. […]
Merging adtech and martech is a hot topic at Advertising Week New York 2018 as brands hope to eliminate silos and find a way to streamline the process. During a panel called “Adtech Meets Martech,” Nielsen, Microsoft and Outfront Media shared their hopes and concerns for an industry with plenty of data but not enough intercommunication. […]
Adomni offers a software platform that allows advertisers to run campaigns across many digital out-of-home ( DOOH ) media networks. Adomni's CEO Jonathan Gudai explained how his platform worked. Adomni is an online software platform that connects advertisers with digital out-of-home media owners. […]
Most governments think they are immune from anticompetitive lawsuits. But that is not the case. The courts have held that local governments act for the benefit of their constituents. […]
The jump ahead of NYC-based Captivate comes after adding some 421 new elevator cabs in 43 properties, including The Guinness Tower in Vancouver, Bow Valley Square in Calgary, Royal Bank Plaza in Toronto and the IBM-Marathon tower in Montreal. Those are Oxford Properties buildings, so that presumably means the big Toronto-based commercial property company moved off Captivate. […]
Static digital signage shows one message at a time, repeated several times a day in a rotating playlist. Interactive signage allows you to essentially have all your messages available at once, nested in menus that let viewers search by various topics. This can be especially useful in high traffic areas that lots of different types of audiences pass through. […]
The messages on signs throughout most of human history have been permanent, fixed, and static. What is possible today through digital signage is vastly different, incredibly useful, and much more powerful. Just as a smartphone can do much more than a telephone could, so too has digital signage represented a giant leap forward in technology. […]
The DPAA Video Everywhere Summit will be attended by 900 + delegates. Multi-screen, Programmatic, Location Data, New media models, Brands & Technology. Key Speakers, Panels, Experiential Exhibits, Superior Networking. […]
The worldwide digital signage market saw shipments of more than 870,000 units in the second quarter of 2018 (2Q18), up 15.9% year over year and an increase of 10% compared to the first quarter of 2018, according to the International Data Corporation (IDC) Worldwide Quarterly Digital Signage Tracker. […]
Once the transition is complete, Ooh's next target is growing its revenue share from 6% to 10% as the business approached a $1.5 billion market valuation. […]
Another hurdle removed. […]
How do you make outdoor measurable? There are a variety of ways. Options include: Campaign integration with Google Analytics to measure lift in site traffic by area. […]
The course, called DSF Foundations, includes chapters with quizzes and comprehensive assessment at the end of the course. The course is designed to take approximately 2-3 hours. The DSF is offering this course complimentary to any current member (one per member company). […]
Our first structure is located off of Interstate 20 between the Highway 138 & Salem Road exits. The location has great exposure not only to vehicles passing on I-20, but also to multiple nearby shopping centers as well as the Highway 138 overpass. […]
