“The stage is set for a bigger OOH boom, and I predict OOH and digital OOH will double its share of marketing spend by 2025,” said Rick Robinson, Chief Strategy Officer with Billups, a leading OOH technology company. […]
Highlights and takeaways from CES 2019. 2019 predictions for Pro AV. OOH shows strong growth in Q4 2018. […]
This article will unpack some of the underlying technical elements for how the mobile location data is gathered and how it will be applied for out-of-home advertising campaigns. Audience measurement in OOH has historically been focused on estimating impression counts through auditing firms, such as Geopath and Nielsen, or via the Department of Transportation reports. […]
Revenue rose 15.2 per cent to £62.2m in the 12 months to the end of December. Gross profit increased 13.8 per cent to £25.2m. The firm’s billings jumped 13.7 per cent year-on-year to £87.8m. […]
Programmatic Platforms: Integrating OOH into Omnichannel Campaigns: 1:30 pm – 2:15 pm. A blue-ribbon panel of programmatic experts with experience in omnichannel planning will explain the complexities of planning across media and why it is absolutely imperative for the entire OOH industry to adopt programmatic buying and selling as a core business function. […]
The study shows that B2B advertising at the airport is a powerful driver of brand consideration amongst business decision makers (BDMs). It also drives action, 9 out of 10 saying they have taken action as a result of seeing business related advertising at the airport. […]
These are pix from an industry friend shot at the newly opened Hudson Yards retail and residential development, on the west side of Midtown Manhattan. The mesh LED screens run along the windows to retail mall access lobby for a residential tower. My friend, who does signage project management and installs for a living, says this is the best LED mesh install he’s yet seen. […]
CNBC has a screamer, clickbait-y headline up about a new NYC Times Square building that, like every other building in Times Square, will be clad down low with LED modules. Times Square is about to get a new 46-story tower that is basically a giant LED billboard on one side Well, no … not really. It is ambitious, but this ain’t China, at least not yet. […]
LEGACY Retail Services – DSE Booth Number 3207 Why do people going to DSE need to put your company on their Must See list of booths? If you are looking for a solid tenured partner with over 16+ years of experience to help ensure your solution gets installed on time and under budget, then come and chat with LEGACY Retail Services. […]
This is a terrific example of how well-designed creative can deliver three-dimensional content, without any of the moving parts stuff that will inevitably develop hiccups or fail. This is 20 Times Square in NYC – which has an 8mm pitch corner wraparound LED display facing into the crazy media environment of midtown Manhattan. […]
Zuzor – DSE Booth Number #1148 Why do people going to DSE need to put your company on their Must See list of booths? Because everyone needs to experience Zuzor’s interactive, immersive, and engaging solution. In our fully-interactive showcase in booth #1148, everyone who stops by will get the chance to play in our dynamic and ever-changing environments. […]
DOOH advertising company Ocean Outdoor Ltd announced a USD25 million share buyback Tuesday after proforma revenue and profit rose amid a "strong" performance in its core business. In 2018, the digital billboard advertising firm swung to a GBP6.9 million pretax profit from a GBP24.1 million loss the year prior. […]
We use data to ensure our clients and agencies communicate with their target audiences in the most optimal manner. This is not just by ensuring that campaigns are efficiently delivered but also that the message being delivered is contextually relevant based on time and location, delivering a better ROI. […]
A variant of the notorious Internet-of-Things infector is now looking to hijack TVs and projectors designed to display information and adverts, as well as the usual broadband routers, network-attached storage boxes, and IP-enabled cameras and digital video recorders. […]
McDonald's campaign showed drivers in-car ads that mirrored billboards. The campaign was deemed a success; there were more than six million impressions and 8,400 “navigations” to nearby McDonald’s locations. Roughly two million Waze users saw the campaign, which is being expanded to additional markets. […]