The Science of Audience-Based OOH Buying (Part 2 of 3) (MediaVillage)
This article will unpack some of the underlying technical elements for how the mobile location data is gathered and how it will be applied for out-of-home advertising campaigns. Audience measurement in OOH has historically been focused on estimating impression counts through auditing firms, such as Geopath and Nielsen, or via the Department of Transportation reports. […]
Tue, Mar 19, 2019 at 11:40 PM